In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app.
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Take advantage of the new Google Analytics 4 features and capabilities. GA4 offers new tracking features and capabilities, and website owners should migrate to it as soon as possible to retain historical data and continue making data-driven decisions.
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Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.
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18 Oct, 2022
|
Impact Group Marketing,
Website Traffic,
Paid Advertising,
Social Media,
Google Ads,
Web Analytics,
Email Marketing,
Keywords,
Backlinks,
Metadata,
Google My Business Profile,
Blogging,
SEO | Digital Marketing,
Social Media | 0 Comments |
If you currently use Google Analytics, you know Google recently revealed that they’re replacing Universal Analytics with Google Analytics 4 (GA4). To learn more about GA4 or what you can do to ensure your data and analytics are set up correctly to help you make data-driven decisions for your business, contact Impact Group Marketing today.
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It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. ...
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