Impact Group Marketing Blog

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. 

The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

Marketing Review

Look back at your 2020 marketing plan and ask yourself these questions: What worked? What didn’t work? What do you need to do to reach your customers better?

Marketing Goals

What are your marketing goals for 2021? What strategies and tools do you need to help you achieve your goals?

Search Engine Optimization

Does your website come up on the first page of search engine results? Does your business have an accurate and updated Google My Business listing?

Now that so much of our lives have moved online, it’s crucial to attract and keep your website visitors. A technical website audit will help you understand how well your website works, where it’s not performing well, and how people are using and interacting with it. Things like mobile optimization and site speed may not have been a priority when you first built your website, but they’re hugely important now.

Social Media

Is your social media strategy effective? Are your customers still engaged with your brand? Are there other platforms you need to add? Are you aware of and using all the tools on each platform to help your business be successful?

Social media posts need to be made on a daily or at least weekly basis. Do you have a posting calendar? What are your competitors doing on social media that you need to incorporate into your posts?

Website Conversion

Do you track all the traffic to your website? Where are your best customers coming from? What pages are visitors staying on the longest? What pages are they leaving the site from? Are visitors converting into customers? Are you using the data to drive your marketing efforts?

It’s helpful to regularly track the answers to these questions to ensure your website is performing at its best. Tracking these answers will also help you determine where to spend your marketing budget.

Website Design

Is your website outdated? Is your messaging still relevant? Can visitors navigate your website easily and find what they need? How well does it perform on mobile and in site speed tests?

Your website needs to change and adapt to meet the needs of its users. For most businesses, we recommend you refresh your web design every two years. It’s also important to make sure your logo is high resolution.

Bottom Line

With a new year comes a rush of new goals and ideas! You’ll have the best chance of achieving your goals if you review what worked and what didn’t work in 2020. Then use this checklist to help you move forward and make 2021 even better.

If you need help planning and implementing these essential strategies, contact us today to schedule a no-obligation consultation. We can create a customized plan to help you achieve your 2021 goals!