Impact Group Marketing Blog

The first thing you need to do is analyze your audience – what route do they take to reach you? Keep in mind that today’s users are constantly switching between devices – desktops, smartphones, tablets, notebooks, smartwatches, etc. So, if your audience isn’t using a single device, your optimization strategy shouldn’t either.

Aggieland Art Trail is an event put on by the Visual Art Society of Bryan-College Station that will take place on September 11, 2021. The Aggieland Art Trail spans the entire Bryan/College Station area, showcasing art galleries, public art and installation in our community, including the Texas A&M University campus, and the George H.W. Bush Presidential Library and Museum.

We are excited to announce that we’ve outgrown our current office and will be moving to a new space at the end of the summer. Our new office will be located at 3998 Harvey Road in between Koppe Bridge and Sawed-Off CrossFit. We are looking forward to having a larger space that meets our company’s growing needs.

Bryan Rotary Club recognizes 10 fastest-growing local companies in the Brazos Valley. Today, Impact Group Marketing was named one of the ten fastest-growing local businesses by the Bryan Rotary Club. Out of the ten companies awarded, Impact Group placed fourth.

What (exactly) is duplicate content? And more importantly – how can you find and fix it? While this is a fairly common issue, it can also be a little confusing. What is duplicate content? Content that appears on the internet in more than one place is called duplicate content. The “one place” is defined as a location with a particular website address (URL). You have duplicate content if the same content appears at more than one web address. Even if the content isn’t identical, it may st...

When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO. The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.

Pitt Stop Detail & Auto Sales tried for years on their own to boost their website traffic and increase their name recognition – but they felt like they were stuck in 5 o’clock traffic and getting nowhere. They’ve already seen impressive results after just one year of partnering with Impact Group Marketing – including over 6,000 new website visitors and almost 600 phone calls from their Google My Business listing. We also turbocharged their social media presence with over 169K Facebook page i...

One of the most common conversion killers is a high bounce rate. Why? Because if the majority of your users are abandoning your website on the first page, you don’t have a chance to convert them into customers or subscribers.

Creating an annual marketing budget is an essential task for every business. If you want your business to grow and thrive, you need to retain loyal customers and attract new customers who will hopefully become loyal customers. To accomplish this, you have to get the word out about the services and products you offer – and let people know why your company is the one they should choose. Without a sufficient marketing budget, you won’t be able to grow your business. Being a successful marketer i...