Impact Group Marketing Blog

Imagine you’re picking up coffee for your boss. Do you swing by a gas station where you can get a bigger cup of coffee for a fraction of the cost – or do you wait in line at Starbucks? Why do most people choose Starbucks? Branding. Your brand is the heart and soul of your company. It differentiates you from your competition and influences audience perception. Unfortunately, many e-commerce entrepreneurs aren’t sure how to build a brand that attracts customers.

The constant development of our skills and services is in our very name. As our team continuously evolves, striving to master and share new tactics and techniques with clients, Evolve Impact Group has steadily picked up steam and support from sources like B2B research and reviews agency Clutch.

If you have ever bought or sold a house or any type of property, you may have heard the phrase, “Location, location, location.” Which is to say, if asked to list the top three things to consider when purchasing property, the answer for #1, #2, and #3 is: location. In the world of business, the argument could be similarly made when asked the question, “What is the foundation of your marketing strategy?” Answer: “Website, website, website.”

"Social selling" has taken social media as a means of connecting with friends and family to connecting with potential clients and consumers. Social media has become a part of the daily routine for many people, and we certainly know what selling is, but when you put the two together, what does it mean? We’ll try to answer some basic questions in this blog post.

As a digital marketing company, we place a lot of emphasis on digital design and marketing. However, our driving vision is to be “your source for impactful digital AND print marketing solutions.” Your unique branding and design are important and relevant in both the digital and print realm. We believe that traditional marketing has a very real place today even in the digital age.

For entrepreneurs, creating a logo is one of the first steps to building your brand. Your logo is the foundation of your brand. But your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business. Here are five keys to working with your brand.