Impact Group Marketing Blog

Blogging is crucial for businesses as it drives traffic, establishes expertise, generates leads, and engages the audience. To optimize blog content for SEO, write about popular topics, create high-quality content, address technical issues, build backlinks, and update older posts.

Discover why your business isn't showing up on Google and get quick solutions in this guide. From Google Business Profile setup to SEO keyword focus, optimize your online presence. For expert help, contact Impact Group Marketing with over 25 years of experience in digital marketing.

Blogging is one of the most effective content marketing strategies because it’s the part of your website you frequently update with new posts to keep readers engaged. Your blog content helps entice potential customers to your site and build your brand’s audience.

What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.

If you want to rank on the first page of search results, it’s crucial to understand the powerful combination of web design and search engine optimization (SEO). SEO web design refers to designing and developing websites to make them search-engine friendly. Keep reading to learn how to build a site that nails SEO web design!

The first thing you need to do is analyze your audience – what route do they take to reach you? Keep in mind that today’s users are constantly switching between devices – desktops, smartphones, tablets, notebooks, smartwatches, etc. So, if your audience isn’t using a single device, your optimization strategy shouldn’t either.

When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO. The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.

One of the most common conversion killers is a high bounce rate. Why? Because if the majority of your users are abandoning your website on the first page, you don’t have a chance to convert them into customers or subscribers.

In our ever-changing digital world, it may feel impossible to keep up with the times. New websites are constantly being launched causing online competition to increase. SEO strategy is important because search engines, like Google, expect websites to meet specific requirements. By knowing and implementing the latest SEO trends, you’ll be able to promote and advertise your business more effectively.

SSL? SEO? And if that’s not enough, there’s TLS, HTTP, and HTTPS. Three- (and four) letter acronyms have become commonplace everywhere, and every subject seems to have its own lingo. Even if you use these regularly, it’s helpful to make sure everyone is operating with the same definitions to avoid misunderstanding.