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Why Google Ads is a Good Investment for Small Businesses

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
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SEO vs. Paid Advertising - What's Right for Your Business?

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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Different Types of Remarketing and How to Track Its Success

Last month, we posted about how remarketing, also known as retargeting, can be an effective online marketing strategy for your business. Remarketing is a series of banner ads that target a potential customer after they visit your company’s website.
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What Determines Whether or Not My Paid Ad is Shown In Google?

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...
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