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Archive by tag: googleReturn

What’s the Difference Between Local Service Ads and Google Ads?

As a local business, you want to connect with local customers looking for the services or products you provide. You’ve probably invested time and money into optimizing your website, and you may have even paid for Google Ads. But you’re missing out on the most highly qualified leads around if you’re not focusing on Google Local Service Ads.
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Why Your Business Must Be on Google’s First Page

Imagine it’s the middle of winter and your heater suddenly stops working. What do you do? Dig out the yellow pages and look up a repair company? Of course not. You search Google for heating repairs in your city and, in seconds, you have a complete list of companies to choose from…and reviews that help you make the best choice.
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The Ultimate Guide to Google My Business

Did you know that the number one way for potential customers to find your business quickly is also absolutely free? Google My Business (GMB) is the most important online tool for any local business because it increases your businesses exposure in Google…it’s a combination of an online directory and a social media profile. If you’re a business or professional with a physical location for customers to visit, or if you travel to customers wherever they are, then you qualify for a GMB listing. ...
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5 Reasons to Hire Someone to Manage Your Google Ads Campaigns

Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...
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Is Paid Advertising Right for Your Small Business?

We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google A...
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Why Google Ads is a Good Investment for Small Businesses

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
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Google: Project Beacon

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere ...
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SEO vs. Paid Advertising - What's Right for Your Business?

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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How a Google Business Listing Can Impact your Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.
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What Determines Whether or Not My Paid Ad is Shown In Google?

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...
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