Impact Group Marketing Blog

College students represent a huge demographic in the U.S. As a local business, you’ll have 4-5 years to develop marketing and branding specific to this college group. And Gen Z is a digitally native generation – they are always online engaging with peers, shopping, and consuming content. At Impact Group Marketing we have identified 7 effective strategies for reaching college students through the power of marketing.

If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.

The Greater Fort Worth Dental Hygienist Association (GFWDHA), a part of the Texas Dental Hygienists’ Association, provides support to members while also remaining involved in legislative matters and local community health issues. Impact Group Marketing built this new site to allow visitors to easily access GFWDHA resources, such as services to continue education, annual events, and links to outside resources about oral health.

A website redesign isn’t always something an organization or business wants to do, but at some point – it is inevitable. At Impact Group Marketing, we create responsive, search-engine friendly, and affordable websites that convert and get you noticed. So, let’s look at some factors that determine how often you really need to redesign your website.

At Impact Group Marketing, we believe that small businesses can thrive when clear goals and solid marketing strategies are implemented – and it doesn’t have to break your budget! Here are five things you should do to help your small business build brand awareness and loyal customers.

During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.

Impact Group Marketing built this new site for Jack + Jill Preschool, a faith-based childcare center that provides children with a creative learning environment while instilling confidence, self-worth, and Christian morals. With a faith-based curriculum, Jack + Jill Preschool seeks to meet the developmental, academic, and spiritual needs of every child that enters through their doors.

Franchise marketing is the process and methods franchisors and franchisees use to grow their business. This type of marketing serves two purposes – to find new franchisees and to attract new customers on a local level. At Impact Group Marketing we have identified 10 franchise marketing tips you can implement for growth and success.

Impact Group Marketing built a new site for BCS Swim School, who works with children ages four months and up to teach water safety and stroke development/ swimming while emphasizing developmentally appropriate instruction.