Impact Group Marketing Blog

If you have ever bought or sold a house or any type of property, you may have heard the phrase, “Location, location, location.” Which is to say, if asked to list the top three things to consider when purchasing property, the answer for #1, #2, and #3 is: location. In the world of business, the argument could be similarly made when asked the question, “What is the foundation of your marketing strategy?” Answer: “Website, website, website.”

"Social selling" has taken social media as a means of connecting with friends and family to connecting with potential clients and consumers. Social media has become a part of the daily routine for many people, and we certainly know what selling is, but when you put the two together, what does it mean? We’ll try to answer some basic questions in this blog post.

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Becky Chumley, CMO, Partner, and Director of Digital Marketing of Evolve!

As a digital marketing company, we place a lot of emphasis on digital design and marketing. However, our driving vision is to be “your source for impactful digital AND print marketing solutions.” Your unique branding and design are important and relevant in both the digital and print realm. We believe that traditional marketing has a very real place today even in the digital age.

Evolve Impact Group is proud to announce that we will be partnering with Technologous to form a team for the 12th Annual 50 Men Who Can Cook event Friday, February 1st, 2019. Our team of experts includes the Best Soup/Chili award winners from 2018. They will be preparing their Chicken Andouille Gumbo for your culinary pleasure again this year.

Information used to be available at the touch of your fingertips, but now it's available using the sound of your voice. Voice command – or voice recognition – technology in its current form has been around for about a decade now. In a nutshell, voice command technology refers to the use of audible verbal commands to launch a search query.

The new year 2019 is right around the corner, so we thought it would be good to look at what some experts are seeing as the future trends in digital marketing. Marketing is no longer a static activity, where a billboard or ad in a magazine or telephone directory was all businesses needed to do to attract customers or clients.

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...

None of us need any reminders that the holiday season is upon us – and that means increases in consumer spending. Experts expect consumer spending during the holiday season (roughly Halloween through New Year’s Day) to increase by nearly 5% in 2018 with e-commerce spending expected to increase about 14% over the holiday period in 2017.

Even in the digital age, direct mail remains a key component to any marketing strategy, and, in some instances, can even be more effective. Direct mail marketing uses a mail service (such as the US Postal Service) to deliver some form of promotional piece of printed material directly to your target audience, including catalogs, brochures, sales ads, postcards, and newsletters.