Impact Group Marketing Blog

In today’s saturated online world, your business’ website is crucial to your overall success. Developing a website that is visually pleasing to visitors is only the beginning. We want to help you take your website to the next level by establishing a clear call-to-action and then understand how to track your conversions. When your website thrives, so will your business.

Evolve Impact Group is excited to announce the launch of a new website for the Transdisciplinary Center for Health and Equity Research (TCHER). The TAMU Transdisciplinary Center for Health Equity Research has a primary mission of leveraging innovative health equity research to improve quality of life across the lifespan among at-risk populations globally.

Impact Group Marketing is currently hiring for a variety of positions. If you have interest and experience in the fields of marketing, commercial videography or photography, website development, or administrative services, we encourage you to review our offerings and inquire if you have further questions.

Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.

Instagram’s popularity among businesses continues to rise and over 25 million businesses have an Instagram profile. If your business relies on Instagram to meet your target audience, you should know that big changes are coming! Businesses will soon be able to better manage their organic presence; they will be able to view posts they've been tagged in, view other business profiles, and, to the great excitement of many users, schedule posts ahead of time.

As social media platforms and their users continue to evolve, your small businesses must be prepared for new developments and how they will change the ways your brand interacts with your audience. How will social media change in the months and years to come? Here are three expert predictions.

Last month, we posted about how remarketing, also known as retargeting, can be an effective online marketing strategy for your business. Remarketing is a series of banner ads that target a potential customer after they visit your company’s website.

What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.

Even in the digital age, direct mail is still a key component to any marketing strategy and in some instances, can even be more effective. Targeted direct mail has a 4.4% response rate compared to email’s response rate of only 0.12%. Printed marketing materials also build credibility with your target audience and have even been proven effective by neurological research: The brain processes print information differently than information on a digital screen. Readers of print information can read ...

Social media usage is at an all-time high and is continuing to rise. In the United States, 79% of American adult internet users have a Facebook account. 78% of these users log on daily, and 55% of those daily users log in more than once a day. If your business has a Facebook account, you’ve taken the first step towards maximizing your social media advantage. However, the average internet user has 5.54 social media accounts. Your business should be using more than just Facebook to reach your tar...