Blog

What does a restaurant, a law firm, and a non-profit all have in common? Hopefully not the same website template. Different industries are all unique, with very little (if any) overlap in their offering, which is why there isn’t a one-size-fits-all solution. Impact Group Marketing specializes in building websites for every industry so your business can reach its goals faster. Learn about these industry-specific considerations when it comes to website design, and how Impact Group Marketing can h...

Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.

One of the most frequent questions our team hears from small business owners is, “Why do I need you to build my website? Can’t I do this myself for free?” Becky Chumley, Evolve Impact Group’s Director of Digital Marketing, explains it like this...