Impact Group Marketing Blog

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Even in the digital age, direct mail remains a key component to any marketing strategy, and, in some instances, can even be more effective. Direct mail marketing uses a mail service (such as the US Postal Service) to deliver some form of promotional piece of printed material directly to your target audience, including catalogs, brochures, sales ads, postcards, and newsletters.

Evolve Impact Group is excited to announce the launch of the new Trinity Training and Development Website! Trinity Training & Development serves a diverse range of clients. They are committed  to aligning training to each client’s unique needs which has earned them repeat business in a number of industries, including construction, chemical manufacturing, energy, food production and delivery, freight and logistics, government, hospitality, K-12 and higher education, manufacturing, medical servic...

Business cards, party invitations, graduation announcements, new baby announcements, thank-you cards, change-of-address notices, Christmas cards, notepads - the list is endless. The expert print team at Evolve Impact Group (EIG) can make your dreams and ideas a reality. We offer full in-house digital printing services in color or black and white with a variety of paper and envelope options, combining low cost with quality services and materials.

Have you ever thought about how your organization trains new employees or provides ongoing training for existing employees? Good training materials are invaluable.

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.

Evolve Impact Group is excited to announce the launch of a new website for Anderson & Atkins Family & Cosmetic Dentistry. Dr. Craig Anderson took over this dental practice in 2002 and recently welcome Dr. Brady Atkins.

We're excited to announce the launch of a new website for the Black Wolf CDL Training Center in Bryan/College Station. Black Wolf offers flexible, professional CDL Training programs during the week and on nights and weekends. They are new to Bryan/College Station and also offer 50 hours of 1:1 driving practice (not observing, driving). For more information about the CDL Programs, please visit their website at http://www.blackwolfcdltraining.com.

As social media platforms and their users continue to evolve, your small businesses must be prepared for new developments and how they will change the ways your brand interacts with your audience. How will social media change in the months and years to come? Here are three expert predictions.