Impact Group Marketing Blog

The new year 2019 is right around the corner, so we thought it would be good to look at what some experts are seeing as the future trends in digital marketing. Marketing is no longer a static activity, where a billboard or ad in a magazine or telephone directory was all businesses needed to do to attract customers or clients.

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...

None of us need any reminders that the holiday season is upon us – and that means increases in consumer spending. Experts expect consumer spending during the holiday season (roughly Halloween through New Year’s Day) to increase by nearly 5% in 2018 with e-commerce spending expected to increase about 14% over the holiday period in 2017.

Evolve Impact Group is excited to announce the launch of the new Activate Human Capital Group Website! Activate Human Capital Group is a human capital consultancy based in Bryan, Texas. Activate HCG specializes in engagement survey programs for both employees and customers and also offers engagement consulting and talent development programs for businesses nationwide. They have four main product areas - Employee Engagement, Customer Engagement, Engagement Consulting, and Talent Development.

Evolve Impact Group is excited to announce the launch of the new JM Buildings Website! JM Buildings specializes in all types of custom projects. Since 2006, they’ve been working with local homeowners, home builders, contractors, landowners, ranchers, and farmers on all types of building projects. From custom family homes and office warehouses to wedding venues and covered arenas, their area of expertise is wide-ranging.

Evolve Impact Group is excited to announce the launch of the new JM Buildings Website! JM Buildings specializes in all types of custom projects. Since 2006, they’ve been working with local homeowners, home builders, contractors, landowners, ranchers, and farmers on all types of building projects. From custom family homes and office warehouses to wedding venues and covered arenas, their area of expertise is wide-ranging.

Congratulations! You’ve opened a brand-new business. You did the market research, planned a grand-opening campaign and even created a website and a social media page for the customers you want to reach. Now, it’s time to sit back and wait for your clients to find you. Or, perhaps, you’re a seasoned veteran of your business and you’ve just opened your tenth location in a new city. People know your name, know your products, your brand, and you already have a faithful following on the social m...

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Even in the digital age, direct mail remains a key component to any marketing strategy, and, in some instances, can even be more effective. Direct mail marketing uses a mail service (such as the US Postal Service) to deliver some form of promotional piece of printed material directly to your target audience, including catalogs, brochures, sales ads, postcards, and newsletters.

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere ...