Impact Group Marketing Blog

Congratulations! You’ve opened a brand-new business. You did the market research, planned a grand-opening campaign and even created a website and a social media page for the customers you want to reach. Now, it’s time to sit back and wait for your clients to find you. Or, perhaps, you’re a seasoned veteran of your business and you’ve just opened your tenth location in a new city. People know your name, know your products, your brand, and you already have a faithful following on the social m...

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Even in the digital age, direct mail remains a key component to any marketing strategy, and, in some instances, can even be more effective. Direct mail marketing uses a mail service (such as the US Postal Service) to deliver some form of promotional piece of printed material directly to your target audience, including catalogs, brochures, sales ads, postcards, and newsletters.

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere ...

Evolve Impact Group is excited to announce the launch of the new Chorus Logistics Website! Chorus Logistics was formed in 2014 with a simple mission: To be an industry leader in bulk commodity transportation systems (CTS.) Chorus Logistics strives to integrate corporate, supplier, customer, and regulator needs to create a wholistic solution for the best value in the industry.

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.

Evolve Impact Group is excited to announce the launch of the new Murphy Legal Website. Murphy Legal strives to revolutionize the client experience in the trucking accident defense industry with a brand-new approach to litigation and lawyers who are up to the task—both professionally and personally.

Social Media has changed the way that businesses communicate with and market to existing and potential customers. Once considered an “add-on” or “extra” thing for businesses if time and financial resources allowed, that model is largely outdated. Social media usage is now a necessity to ensure a business or organization is at the forefront of its target market.

A digital presence with a search-engine-friendly website is an essential part of a digital marketing plan for any thriving business or organization. Potential customers or patrons are searching for you! In today’s business world, a digital presence acts like the “yellow pages” of previous times. However, “once and done” is not the best mantra for your digital presence.

Evolve Impact Group is excited to announce the launch of the new Trinity Training and Development Website! Trinity Training & Development serves a diverse range of clients. They are committed  to aligning training to each client’s unique needs which has earned them repeat business in a number of industries, including construction, chemical manufacturing, energy, food production and delivery, freight and logistics, government, hospitality, K-12 and higher education, manufacturing, medical servic...