Impact Group Marketing Blog

In the business environment of 2019, consumers expect – more than ever – their search results to be relevant to their particular location and context. According to marketing research done by the Local Search Association,  as of early 2017, approximately 30 billion Google searches are done every month with nearly one-third of those having some sort of “local intent.” And that’s only for Google. The same research reported that 87% of responders used a search engine to find a local business, while only 70% said they went directly to a business’s website. AND, the data also showed that 75% of mobile searches with “local intent” resulted in offline (as in real brick and mortar) store visits within 24 hours! AND, nearly 30% of those result in a purchase.

Because of the tweaking and updates Google does to their algorithms, it continues to be vitally important to have great local landing pages. Here are 4 tips for maintaining your local pages to improve search rankings, bring more people to your business, and ultimately increase sales and revenue.

1.) Be sure the information on local pages is up-to-date, accurate, and comprehensive.

Check to be sure each storefront, office, branch, or location has correct information regarding location, hours, and services. Why? Google’s algorithm favors pages with clear content and verified, consistent location details.

Also, make sure local pages link – correctly – to any social media profiles. These cross-links give Google even more information, which increases your chances of appearing in search results.

2.) Think about unbranded search situations.

Today’s searches typically provide more than just a listing of links, but rather a fair amount of information right within the search results including maps. A search query doesn’t need to include “near me” because Google now “assumes” that you’re looking for a place when you search for something in the physical world. Use unbranded keywords when describing products and services.

3.) Have an accurate store locator page.

Building out a store locator page makes the process of verifying your Google My Business pages more efficient. It also improves the cross-links which can help your business rank higher. We all know that for a customer to engage with your business in the physical world, they must first be able to find you!

4.) Seek help from a professional to monitor your local pages and keep them current.

As with many things in life, time is money and it’s vitally important that your employees spend their time on what they do best. When your business has a presence on multiple platforms, it can be difficult and time-consuming to manage. Evolve Impact Group offers to help you, “Correct, protect, and take control of your business information across the internet.”

Our Digital Listings Management services puts you in control of the facts about your business across leading digital platforms globally. Digital Listings Management will monitor and ensure that customers are discovering accurate, complete, and compelling information no matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. Contact us today!