You know your customers are searching online, but for some reason, your business isn’t showing up in their results. Meanwhile, competitors offering similar services seem to be dominating the results. So, what gives?
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In the business environment of 2019, consumers expect – more than ever – their search results to be relevant to their particular location and context. According to marketing research done by the Local Search Association, as of early 2017, approximately 30 billion Google searches are done every month with nearly one-third of those having some sort of “local intent.” And that’s only for Google.
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