SSL? SEO? And if that’s not enough, there’s TLS, HTTP, and HTTPS. Three- (and four) letter acronyms have become commonplace everywhere, and every subject seems to have its own lingo. Even if you use these regularly, it’s helpful to make sure everyone is operating with the same definitions to avoid misunderstanding.
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A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.
Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...
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21 Dec, 2018
|
Digital Marketing,
Marketing,
2019 Strategy,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
Traditional Marketing,
Website,
Social Media,
Reputation Management,
Digital Management,
Search Engine Optimization,
SEO,
PPC,
Paid Search,
Pay Per Click,
Content Writing,
Blog,
Website,
Paid Advertising Management | Search Engine Optimization (SEO),
Website Development,
Social Media Management,
Digital Marketing,
Digital Listings Management,
Reputation Management,
Social Media,
Social Media Paid Advertising,
Web & Creative,
Content Writing | 0 Comments |
Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
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12 Nov, 2018
|
Google Ads,
Paid Advertising,
Paid Advertising Management,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
SEO,
Search Engine Optimization | Pay Per Click (PPC) Marketing,
Digital Marketing,
Search Engine Optimization (SEO),
Social Media,
Social Media Paid Advertising | 0 Comments |
Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.
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22 Jun, 2018
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Websites,
Website,
Website Design,
Website Development,
Website Re-design,
Evolve Impact Group,
Evolve,
Search Engine Optimization,
Social Media,
Social Media Management,
Digital Marketing,
Bryan,
College Station,
Texas | Search Engine Optimization (SEO),
Website Development,
Digital Marketing,
Web & Creative | 0 Comments |
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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30 May, 2018
|
SEO,
Digital Marketing,
Paid Advertising Management,
Paid Advertising,
Search Engine Optimization,
Google Adwords,
Digital Advertising,
Evolve Impact Group,
Evolve,
Bryan,
College Station,
Texas,
Marketing | Search Engine Optimization (SEO),
Digital Marketing,
Social Media,
Social Media Paid Advertising | 0 Comments |
Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...
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Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.
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