Impact Group Marketing Blog

If you’re looking for a way to increase your online traffic flow, you’re not alone. It’s common to occasionally notice a slump or even a decline in the amount of traffic your website receives. Or maybe your traffic flow is good, but you’re looking for ways to make it better and increase the organic traffic you get from Google. These five essential SEO tips will boost traffic on your website and help you become an organic powerhouse.

Let’s say you’re about to make a big (or even small) purchase. What’s one of the first things you do? If you’re like most people, you probably look up reviews online. Because who are you going to trust more…the salesperson who makes a profit on your purchase or the honest reviews of people who’ve already bought the product or used the service?

Did you know that the number one way for potential customers to find your business quickly is also absolutely free? Google My Business (GMB) is the most important online tool for any local business because it increases your businesses exposure in Google…it’s a combination of an online directory and a social media profile. If you’re a business or professional with a physical location for customers to visit, or if you travel to customers wherever they are, then you qualify for a GMB listing. ...

It practically goes without saying that a great website is essential for success in today’s business marketplace. Your website is the foundation for all marketing efforts; therefore, all messaging and marketing should drive potential customers to your website. A website which clearly identifies your “brand” and conveys information that aligns with your organization’s mission and key features will make it easy to market a consistent message across all branding and marketing materials.

A search engine friendly website is a must-have for any digital marketing plan, but frequent website updates are also needed. A recent blog post discussed specifically how blog posts can help boost the SEO of your website. Fresh content also increases your authority potential, gives you more opportunities to highlight keywords, and leads to more frequent indexing with search engines.

Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly ...

We hope our clients know that Evolve Impact Group wants each of them to be the best they can, and we want to help you grow your business or organization to its full potential. We talk a lot about Search Engine Optimization – or SEO – and the importance of a quality website with frequent updates. One of the easiest ways to update website content is through blog writing, but the time spent writing those blogs won’t give you much ROI unless your customers and potential clients read them. So, how...

SSL? SEO? And if that’s not enough, there’s TLS, HTTP, and HTTPS. Three- (and four) letter acronyms have become commonplace everywhere, and every subject seems to have its own lingo. Even if you use these regularly, it’s helpful to make sure everyone is operating with the same definitions to avoid misunderstanding.

How much do you know about LinkedIn? Because it’s “the world's largest professional network with more than 610 million users in more than 200 countries and territories worldwide,” it would be worthwhile to know all you can about it. LinkedIn began in the living room of its founder in 2002 and was officially launched on May 5, 2003. In 2016, Microsoft completed its acquisition of LinkedIn, “bringing together the world’s leading professional cloud and the world’s leading professional net...

Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...