If you’re looking for a way to increase your online traffic flow, you’re not alone. It’s common to occasionally notice a slump or even a decline in the amount of traffic your website receives.
Or maybe your traffic flow is good, but you’re looking for ways to make it better and increase the organic traffic you get from Google.
These five essential SEO tips will boost traffic on your website and help you become an organic powerhouse:
1.Optimize Your Content for Customers Instead of Search Engines
It’s important to remember that Google’s algorithm was designed to “reward the web publishers that craft the best content on the internet”.
Did you know that your content is ranked by Google’s search algorithm based on certain engagement metrics? Content engagement metrics show how well your content matches the interest of your users. Customer engagement = profits because engaged users are more likely to buy, share the service or product with others, and become repeat customers.
The best, and really only way, to boost engagement on your website is to create high-quality content that will attract your audience and keep them coming back.
Here are some steps to help you optimize your content:
- Understand the intent behind the keyword you want to target. Figure out the problem users are trying to solve when they search for that keyword. To do this, examine the search engine results page for that specific keyword.
- Determine how to solve the problems by researching the information and asking trusted sources how they solve those problems.
- Now use this information to create content that will engage and interest your audience. Use the introduction to tell stories that relate to your customer’s problem. Write copy that is clear, concise and provides interesting data and information. Wrap up the blog post by briefly reminding your audience of the important points they just read and keep them coming back for more with engaging content and helpful information.
2. Adopt the Pillar-Cluster Model
If you’re not familiar with this model, here’s a brief explanation. Your “pillar” page gives an overview of a topic and then hyperlinks to “cluster” pages that dig deeper into the topic and give a more thorough explanation. The pillar-cluster model helps Google know that your content is a trusted authority.
Another benefit of using this model is that you spread domain authority across the cluster by hyperlinking the cluster pages to the pillar page. If your pillar page has a high ranking, then your cluster pages get an organic boost. And if the cluster pages target specific keywords, they can help your pillar page rank higher.
Using the pillar-cluster model also provides a better experience for your website visitors and helps “clean up” your site. It’s a great way to organize your blog posts and keep them from competing with each other on search engines results.
Another advantage of using this model is that it makes it easier for Google to crawl your blog, recognize relationships between your posts, and boost your visibility across search engines. It also makes it easier for your website visitors to search for and find the content they’re looking for.
3. Establish a Link Building Strategy
If you want to boost your domain authority, you need to acquire high-quality inbound links from other websites and pages that have high authority scores.
One way to earn high-quality links is to network with other websites that have a higher domain or page authority score and link with your top content. When you do this, it’s important to make sure your content is relevant to theirs.
4. Develop Historical Optimization
With a little digging, you can find out how much of your blog traffic comes from previous blog posts. If it’s a good majority, then this strategy could work for you.
Historical optimization works best if your blog:
- Already has a large number of subscribers and social media followers
- Owns a significant number of old posts that could be updated
- Generates a considerable amount of organic traffic.
If these three things describe your blog, you should definitely consider developing a historical optimization strategy.
All you need to do is update your old blogs with new information and SEO optimization and then republish them as new blog posts. This process will help you optimize the efficiency of your blog, increase organic traffic, and decrease the amount of new content you need to create.
5. Compress Your Images
Compressing your images’ file size doesn’t seem like it would be that important. It is though, because the size of your images directly affects the load speed of your website’s page…and this is one of the most important factors in Google’s ranking system.
If it takes a long time for your web browser to load a large image, then that will increase the total loading time of your website. Google is more likely to penalize you if the loading time of your website is too long.
Compression works by blending pixels with similar colors into single pixels that reduce the resolution of the image and the size of the file. Since the human eye is more sensitive to light and dark than colors, we don’t notice the color differences between a compressed and uncompressed image. The quality stays the same, but the image loads much faster.
Bottom Line:
These five tips will help you become an organic powerhouse…at least for now. Since SEO changes frequently, these tips won’t be true forever. The bottom line is, you have to be willing to adapt and make improvements as SEO evolves. After all, the only thing constant is change.
Contact us today and let us assist you in making your website an organic powerhouse.