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First, let’s briefly explain what Google’s goal is as a search engine. Like all search engines, Google’s objective is to find the best results for every user’s question. And they know users are less likely to use that search engine again if it fails to deliver. Google excels at providing the best results, which is why they’re the largest search engine in the world! At the core of Google’s philosophy is this principle… “Focus on the user and all else will follow.”

Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?” But what exactly makes up a brand? And why is brand consistency so important?

There’s no question that your company needs to be active on social media. With 3.8 billion people on social media, it’s the best place to reach new and potential customers. So, if you’re not taking advantage of it, you’re missing out on an effective and inexpensive way to connect with almost half of the world’s population! For more information about the importance of being on social media, read: Should Your Business Be Using Social Media? And If So, Which One?

Your business is on social media because you want to reach your audience…and you know that’s where you’ll find them. While it’s easier than ever to reach your customers, they’re also being targeted on social media by your competitors. A picture is worth a thousand likes! So, how can you make sure the photos you post on your social media accounts stand out from the crowd?

Since most people spend much of their day looking at their screens searching for people, places, and products, it’s vital that businesses take advantage of internet advertising. But the world of digital marketing can often seem intimidating and overwhelming. With all the different advertising strategies and platforms, it is difficult to decide which ones are the best fit for your company and budget.

Organic reach and content marketing may not be enough to grow your business as quickly as you’d like. If you’ve been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising.

Did you know that most potential customers learn about your business by doing an online search? So, what happens when they find you online and decide to visit your physical location only to discover you’ve moved, or your hours have changed and you’re not open? Chances are they’ll turn to a competitor and you’ll lose a customer.

In today’s e-commerce world, negative reviews seem to come with the territory. With all the built-in, on-site rating and review features at their fingertips, it’s often easy for customers to leave a negative review. Do you know what’s worse than a bad review, though? Not responding to it!

Is your website causing you to lose business? If it’s stuck in the last decade, then it probably is! A survey by Blue Fountain Media found that 81% of internet users think less of a business if the website isn’t updated. Let that sink in for a minute. 39% said they would think twice about using a product or service if the website isn’t fresh, user-friendly, and current.

Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough qualit...