Impact Group Marketing Blog

In our ever-changing digital world, it may feel impossible to keep up with the times. New websites are constantly being launched causing online competition to increase. SEO strategy is important because search engines, like Google, expect websites to meet specific requirements. By knowing and implementing the latest SEO trends, you’ll be able to promote and advertise your business more effectively.

Imagine it’s the middle of winter and your heater suddenly stops working. What do you do? Dig out the yellow pages and look up a repair company? Of course not. You search Google for heating repairs in your city and, in seconds, you have a complete list of companies to choose from…and reviews that help you make the best choice.

If you’re looking for a way to increase your online traffic flow, you’re not alone. It’s common to occasionally notice a slump or even a decline in the amount of traffic your website receives. Or maybe your traffic flow is good, but you’re looking for ways to make it better and increase the organic traffic you get from Google. These five essential SEO tips will boost traffic on your website and help you become an organic powerhouse.

Let’s say you’re about to make a big (or even small) purchase. What’s one of the first things you do? If you’re like most people, you probably look up reviews online. Because who are you going to trust more…the salesperson who makes a profit on your purchase or the honest reviews of people who’ve already bought the product or used the service?

Did you know that the number one way for potential customers to find your business quickly is also absolutely free? Google My Business (GMB) is the most important online tool for any local business because it increases your businesses exposure in Google…it’s a combination of an online directory and a social media profile. If you’re a business or professional with a physical location for customers to visit, or if you travel to customers wherever they are, then you qualify for a GMB listing. ...

It practically goes without saying that a great website is essential for success in today’s business marketplace. Your website is the foundation for all marketing efforts; therefore, all messaging and marketing should drive potential customers to your website. A website which clearly identifies your “brand” and conveys information that aligns with your organization’s mission and key features will make it easy to market a consistent message across all branding and marketing materials.

A search engine friendly website is a must-have for any digital marketing plan, but frequent website updates are also needed. A recent blog post discussed specifically how blog posts can help boost the SEO of your website. Fresh content also increases your authority potential, gives you more opportunities to highlight keywords, and leads to more frequent indexing with search engines.

Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly ...

We hope our clients know that Evolve Impact Group wants each of them to be the best they can, and we want to help you grow your business or organization to its full potential. We talk a lot about Search Engine Optimization – or SEO – and the importance of a quality website with frequent updates. One of the easiest ways to update website content is through blog writing, but the time spent writing those blogs won’t give you much ROI unless your customers and potential clients read them. So, how...

SSL? SEO? And if that’s not enough, there’s TLS, HTTP, and HTTPS. Three- (and four) letter acronyms have become commonplace everywhere, and every subject seems to have its own lingo. Even if you use these regularly, it’s helpful to make sure everyone is operating with the same definitions to avoid misunderstanding.