Blog

Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...

We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google A...

In the business environment of 2019, consumers expect – more than ever – their search results to be relevant to their particular location and context. According to marketing research done by the Local Search Association,  as of early 2017, approximately 30 billion Google searches are done every month with nearly one-third of those having some sort of “local intent.” And that’s only for Google.

“Survey: 90% of consumers say buying decisions are influenced by online reviews.” Wow! Word of mouth has always been a key to success in business. Today the medium to do that has become online reviews. According to a survey from Dimensional Research (an independent market research company specializing in technology), based on over 1,000 responses from persons in the US, 90% of consumers who had read online reviews claimed that positive reviews influenced a decision to buy with almost that many...

Evolve Impact Group is excited to announce the launch of Spartan Tutoring's new website! Spartan Tutoring is located in Bryan/College Station and specializes in the fields of science, technology, engineering, and math (STEM).  Learn more about our online tutoring, private tutoring, and group tutoring services below. They are pleased to offer comprehensive tutoring services to students that need help passing or excelling in their classes.

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Emily Tate, our Digital Marketing Manager!

The constant development of our skills and services is in our very name. As our team continuously evolves, striving to master and share new tactics and techniques with clients, Evolve Impact Group has steadily picked up steam and support from sources like B2B research and reviews agency Clutch.

If you have ever bought or sold a house or any type of property, you may have heard the phrase, “Location, location, location.” Which is to say, if asked to list the top three things to consider when purchasing property, the answer for #1, #2, and #3 is: location. In the world of business, the argument could be similarly made when asked the question, “What is the foundation of your marketing strategy?” Answer: “Website, website, website.”

"Social selling" has taken social media as a means of connecting with friends and family to connecting with potential clients and consumers. Social media has become a part of the daily routine for many people, and we certainly know what selling is, but when you put the two together, what does it mean? We’ll try to answer some basic questions in this blog post.

Evolve Impact Group is excited to announce the launch of Chris Rogers' new website! Chris Rogers is a visual and literary creative and began her artistic journey as a graphic designer. During the early years, corporate and commercial promotions occupied most of her energy, but Rogers' eventually directed her skills toward impressionism and abstract expression. Her paintings cover an array of acrylic and mixed media art, including representational pieces, but primarily focuses on color...