Impact Group Marketing Blog

Last month, we posted about how remarketing, also known as retargeting, can be an effective online marketing strategy for your business. Remarketing is a series of banner ads that target a potential customer after they visit your company’s website.

What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.

Evolve Impact Group will be closed December 22nd - January 1st so our employees can celebrate the holidays with their families. Our staff will be loosely monitoring email throughout the week. From our family to yours, we wish you a very Merry Christmas and look forward to working with you in 2018.

We recently launched a new website for Dr. John Davidhizar and MyMDbcs. MyMDbcs is a Direct Primary Care, retainer based practice (concierge medicine practice) serving the Bryan-College Station area. Dr. John Davidhizar offers an affordable alternative to healthcare for Bryan/College Station residents with his individual and corporate concierge medicine plans.

Even in the digital age, direct mail is still a key component to any marketing strategy and in some instances, can even be more effective. Targeted direct mail has a 4.4% response rate compared to email’s response rate of only 0.12%. Printed marketing materials also build credibility with your target audience and have even been proven effective by neurological research: The brain processes print information differently than information on a digital screen. Readers of print information can read ...

As a small business owner, startup costs are a concern and it’s important to be financially responsible. However, cutting corners when designing your marketing materials can be a costly mistake. Quality graphic design requires a creative expert. A professional graphic designer will know the best approach to sharing your business information with your potential customers. Here are five reasons why you should rely on a professional graphic designer for your marketing materials.

Last month, our blog articles focused on the importance of building your brand. At the core of your brand is your company’s logo, so it’s essential that your logo portrays your brand in a positive, memorable way. Building a distinct identity is essential to the growth of your business. Your logo should be instantly recognizable on its own and provide a mental link to your company.

We're excited to announce a new website for Thielemann Construction in Brenham, Texas. Thielemann has over 60 years of experience and has earned the reputation as one of the premier custom homebuilders in Washington County. Their website includes an extensive Idea Gallery and Showcase Gallery where you can browse images of past Residential, Commercial, Barndominium, and Remodel projects.

Congratulations! You’ve decided to become an entrepreneur and start your own business! But now what? One of the first things you must do to achieve success is to build your brand. What’s a brand? Your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business.

We're excited to announce the website launch for a new business in Magnolia, Texas - Tiger Team Martial Arts. Tiger Team Martial Arts offers martial arts programs for students ages 3 and up (event adults and families). A primary focus of their school is physical fitness, character development and self-defense, rather than fighting. Check out their website for more information. They are currently advertising a $19 special and are offering FREE birthday parties! http://www.tigerteamma.com