This blog post shares 6 key steps to create a successful marketing plan for small businesses. It suggests reflecting on past efforts, setting clear goals, understanding the target audience, using multi-channel marketing, leveraging content, and being adaptable. By following these steps, businesses can create a roadmap for growth and success in 2024 and beyond.

In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app. 

Facebook scams are a common tactic used by hackers that try and get users to give them their account information. The most common tactic used is known as a phishing scam, where the scammer pretends to be a Facebook Employee in order to convince users to trust them with sensitive account information. This blog will outline ways to identify and avoid this scam.

Print marketing is essential for small businesses to grow their brand. A survey shows that 4 out of 5 small businesses credit print services for brand growth, and 85% of consumers prefer professionally printed materials. Impact Group Marketing offers affordable print solutions for business cards, brochures, and flyers to attract customers and increase brand visibility.

Social media marketing is a cost-effective way to reach your target audience and grow your brand. Be sure you remember to fill out profiles, cross-promote posts, engage with followers, and use user-generated content to create more buzz about your brand. To learn more strategies for promoting your business on social media, read our blog!

A great blog post delivers solutions to your audience’s problems in a compelling and straightforward way. Establishing trust with your business is crucial to converting your readers into customers.

Capacity for Justice promotes equity in criminal justice. Explore their user-friendly website, built by Impact Group Marketing, for resources and online courses focused on empowering marginalized communities.

Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing

The Impact Group Marketing team utilized the WordPress content management system and Woo Commerce Shopping Cart to construct this cutting-edge website for Amigos Golf Co. Amigos Golf Co. is a dynamic company known for their exceptional hat line, designed to complement the modern golfer's style.

The Impact Group Marketing team utilized the WordPress content management system to construct this cutting-edge website for Good Life Family Medicine. Good Life Family Medicine, owned by Justin Hancock, is a reputable healthcare provider that prioritizes the well-being and individual needs of their patients.