Impact Group Marketing Blog

Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.

Are you looking for a better way to keep track of your customers? Understanding consumer patterns, how often customers visit your business, and how much time they spend at your business not only helps you but can work to promote customer loyalty. Currently, one of the best ways to accomplish this is the use of geofencing.

Evolve Impact Group is excited to announce the launch of a new website for Anderson & Atkins Family & Cosmetic Dentistry. Dr. Craig Anderson took over this dental practice in 2002 and recently welcome Dr. Brady Atkins.

According to newly released statistics, 81 percent of the population of the United States had at least one social networking profile in 2017. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Social media can serve as a powerful tool for your business to reach a large audience of current and potential customers.

We're excited to announce the launch of a new website for the Black Wolf CDL Training Center in Bryan/College Station. Black Wolf offers flexible, professional CDL Training programs during the week and on nights and weekends. They are new to Bryan/College Station and also offer 50 hours of 1:1 driving practice (not observing, driving). For more information about the CDL Programs, please visit their website at http://www.blackwolfcdltraining.com.

We recently launched a new website for the Community Loan Center of the Brazos Valley. This organization operates through the Brazos Valley Affordable Housing Corporation and partners with employers in the Brazos Valley to offer affordable small dollar loans and financial coaching for employees. Learn more about this program on their new website - http://clcbv.org

Instagram’s popularity among businesses continues to rise and over 25 million businesses have an Instagram profile. If your business relies on Instagram to meet your target audience, you should know that big changes are coming! Businesses will soon be able to better manage their organic presence; they will be able to view posts they've been tagged in, view other business profiles, and, to the great excitement of many users, schedule posts ahead of time.

Last month, Mark Zuckerberg, Facebook Founder and CEO, announced that a complete overhaul to the Facebook newsfeed is coming soon. He said that the goal of these changes is to provide Facebook users with more meaningful and positive content. If your small business uses Facebook, these changes will make a huge impact on how you reach your audience. Here are five big changes that are coming soon.

As social media platforms and their users continue to evolve, your small businesses must be prepared for new developments and how they will change the ways your brand interacts with your audience. How will social media change in the months and years to come? Here are three expert predictions.

Last month, we posted about how remarketing, also known as retargeting, can be an effective online marketing strategy for your business. Remarketing is a series of banner ads that target a potential customer after they visit your company’s website.