Bryan Rotary Club recognizes 10 fastest-growing local companies in the Brazos Valley. Today, Impact Group Marketing was named one of the ten fastest-growing local businesses by the Bryan Rotary Club. Out of the ten companies awarded, Impact Group placed fourth.

What (exactly) is duplicate content? And more importantly – how can you find and fix it? While this is a fairly common issue, it can also be a little confusing. What is duplicate content? Content that appears on the internet in more than one place is called duplicate content. The “one place” is defined as a location with a particular website address (URL). You have duplicate content if the same content appears at more than one web address. Even if the content isn’t identical, it may st...

When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO. The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.

One of the most common conversion killers is a high bounce rate. Why? Because if the majority of your users are abandoning your website on the first page, you don’t have a chance to convert them into customers or subscribers.

Creating an annual marketing budget is an essential task for every business. If you want your business to grow and thrive, you need to retain loyal customers and attract new customers who will hopefully become loyal customers. To accomplish this, you have to get the word out about the services and products you offer – and let people know why your company is the one they should choose. Without a sufficient marketing budget, you won’t be able to grow your business. Being a successful marketer i...

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. ...

Out of the Apple Store’s 2 million mobile apps, the trending social app right now is Clubhouse. It has had a meteoric rise since it was launched in April 2020, with over 10 million downloads! This somewhat new app has seen enormous growth in recent months and has shaken up the social media world. But what exactly is Clubhouse? And how does it fit into your social media marketing efforts?

Even after 43 years, email marketing is still an effective and efficient digital marketing channel. When you begin an email marketing campaign, you’re probably focused on performance metrics like open rates, click-through rates, conversion rates, and return on investment. But there’s another essential element you need to consider when marketing by email – are you doing it legally?

Does blogging often feel daunting and intimidating? The longer you stare at a blank white screen waiting for an idea to inspire you, the more overwhelmed you become. To help you get past the universal writer’s block that everyone faces at some point, we’ve put together 4 essential blog post templates. You’ll never have to start the blogging process from scratch if you keep these templates on hand.