Impact Group Marketing Blog

HomeSpark, located in Bryan/College Station, was founded in 2017 by Donovan French. They are currently in the process of developing a franchise model for HomeSpark and hope to add 5 more locations by the end of the year. The HomeSpark Franchise website was built as a sales tool to sell senior care franchises, and as a resource for their sales team.

Based in Dallas, Texas, Building Burro, assists companies in managing their facilities from the inside out. Owner, Tina Breckenfeld is a former Aggie and former facilities manager for a variety of private, public, and non-profit organizations. Impact Group Marketing built this new site using the DotNetNuke content management system, allowing for page-by-page customization with ease. The website is also responsive to tablet and mobile devices making it easily accessible while on the go.

H2O Swim School is proud to provide ISR lessons to young students in the Bryan and College Station communities. It is their mission to teach children the necessary skills to survive if they were to tragically fall into the water. Licensed Physical Therapist, ISR certified, and rescue diver, Angela Brown, uses the ISR method to teach kids how to problem-solve in the water, save themselves if ever in need, and of course, feel comfortable at the pool, beach, or lake. H2O Swim School offers lessons ...

Let’s face it – creating and launching a new website is overwhelming. Building a successful website is complicated because there are so many things to consider, from broken links to misspelled words. That’s why we created a checklist of the top 10 things you need to do before beginning your website design.

The REACH Project started at Texas A&M University in 2017. The founder, Max Gerall, hopes to bring this project to other college towns and work with those communities to leverage their resources to support the lower-income workers that support the university systems, such as janitors, food service workers, and lawn maintenance. They have numerous programs ranging from Health & Wellness and Continuing Education to Homeownership that are available to people in need in our community.

Social media is now an integral part of people’s lives. But have you noticed that it has evolved over the last few years. Today, it’s less about simple status updates – and more about selling products and connecting with your target customers. By staying up on the latest social media trends, you can energize your marketing strategy, stand out among your competitors, and connect with your audience. So, what trends can you expect to see in 2022?

What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.

Think about the last time you looked for a local business. Did you use your phone and search “[service] near me?” If so, you aren’t alone. Over the last few years, there has been a 200% increase in ‘near me’ searches. So, if a local business isn’t easily found in a search result, it won’t show up among the competition. Digital Listings Management is a service that has been on the market for a while, but most small and medium-sized businesses are just learning about its essential benefits.

Social media has become a vital 21st century marketing tool for businesses. It has helped small businesses grow quickly and allows them to connect with their customers anytime and anywhere. However, social media has also destroyed businesses who misused the platform and ruined their reputations in the process. Often businesses waste money by not spending enough time analyzing important data or spending too much time on platforms their customers don’t use.

Imagine you’re picking up coffee for your boss. Do you swing by a gas station where you can get a bigger cup of coffee for a fraction of the cost – or do you wait in line at Starbucks? Why do most people choose Starbucks? Branding. Your brand is the heart and soul of your company. It differentiates you from your competition and influences audience perception. Unfortunately, many e-commerce entrepreneurs aren’t sure how to build a brand that attracts customers.