Impact Group Marketing Blog

RS Inspectors offers home, commercial, and new construction inspections in the Brazos Valley. RS Inspectors’ new website makes it easy to learn more about the inspection services they offer and request more information from a member of their staff.

We recently launched Impact Group Training as a way to provide our clients and future clients personalized training solutions. Impact Group Training has the background and expertise in educational technology and instructional design to help custom-design and deliver the training materials you need.

BCS Swim School is opening in Fall 2021 and will offer quality and affordable swim lessons to people ages four months and up in the BCS community. BCS Swim School’s new website makes it easy for visitors to find out more information about the classes they will offer and sign up for swim lessons.

One essential marketing principle is – don’t leave your customers with unanswered questions, or you’ll lose them to a competitor. The same is true for SEO – unless Google can quickly find an answer, they’ll choose and feature your competition! To make sure that doesn’t happen, add a comprehensive and well-optimized FAQ page (frequently asked questions) to your website. An FAQ page is one of the most efficient and cost-effective ways to provide customers and search engines with all the ans...

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. ...

Out of the Apple Store’s 2 million mobile apps, the trending social app right now is Clubhouse. It has had a meteoric rise since it was launched in April 2020, with over 10 million downloads! This somewhat new app has seen enormous growth in recent months and has shaken up the social media world. But what exactly is Clubhouse? And how does it fit into your social media marketing efforts?

Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

It’s the age of DIY, and you can find YouTube videos for an endless number of things you can do yourself. But just because you can build your own house, does that mean you should? Just because you can replace the engine on your car, does that mean you should? The same principle applies to building your own website…just because you can build it for free, does that mean you should?

Is your website causing you to lose business? If it’s stuck in the last decade, then it probably is! A survey by Blue Fountain Media found that 81% of internet users think less of a business if the website isn’t updated. Let that sink in for a minute. 39% said they would think twice about using a product or service if the website isn’t fresh, user-friendly, and current.