Impact Group Marketing Blog

Wondering how much you should spend on your digital marketing budget? You’re not alone – it’s a common question for companies big and small. At Impact Group Marketing, we are passionate about digital marketing. So, how do you determine an effective digital marketing budget for 2023?

Did you know that over three billion people worldwide use social media every month? It’s become part of our culture and daily lives. And it’s where you’ll find your target audience. Here are five top reasons why it should be an integral part of your marketing strategy according to Impact Group Marketing.

College students represent a huge demographic in the U.S. As a local business, you’ll have 4-5 years to develop marketing and branding specific to this college group. And Gen Z is a digitally native generation – they are always online engaging with peers, shopping, and consuming content. At Impact Group Marketing we have identified 7 effective strategies for reaching college students through the power of marketing.

If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.

The Greater Fort Worth Dental Hygienist Association (GFWDHA), a part of the Texas Dental Hygienists’ Association, provides support to members while also remaining involved in legislative matters and local community health issues. Impact Group Marketing built this new site to allow visitors to easily access GFWDHA resources, such as services to continue education, annual events, and links to outside resources about oral health.

A website redesign isn’t always something an organization or business wants to do, but at some point – it is inevitable. At Impact Group Marketing, we create responsive, search-engine friendly, and affordable websites that convert and get you noticed. So, let’s look at some factors that determine how often you really need to redesign your website.

At Impact Group Marketing, we believe that small businesses can thrive when clear goals and solid marketing strategies are implemented – and it doesn’t have to break your budget! Here are five things you should do to help your small business build brand awareness and loyal customers.

During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!

Your website is your business’s foundation. It’s where you can make a lasting first impression with potential customers, and it’s where you’ll continue to build trust and rapport with them over time. When it comes to digital marketing, it’s hard to think of a more important tool than a well-made and optimized website.

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.