Impact Group Marketing Blog

The REACH Project started at Texas A&M University in 2017. The founder, Max Gerall, hopes to bring this project to other college towns and work with those communities to leverage their resources to support the lower-income workers that support the university systems, such as janitors, food service workers, and lawn maintenance. They have numerous programs ranging from Health & Wellness and Continuing Education to Homeownership that are available to people in need in our community.

Shaping Hearts Publications began as a project for a local church to improve the children’s Sunday School and Vacation Bible School curriculum. Impact Group Marketing built this WordPress website to present available products to customers and give them the option to purchase the items directly on the website.

Brazos Valley Vodka Company is committed to providing premium handcrafted vodka and bourbon. By using time honored traditions and applying strict quality control procedures, they’ve become known for having some of the best small batch vodka and bourbon around. Started over 30 years ago by Jimmy Byrd with a homemade still and a dream, they are now in over 200 liquor stores across Texas with five different products.

RS Inspectors offers home, commercial, and new construction inspections in the Brazos Valley. RS Inspectors’ new website makes it easy to learn more about the inspection services they offer and request more information from a member of their staff.

One essential marketing principle is – don’t leave your customers with unanswered questions, or you’ll lose them to a competitor. The same is true for SEO – unless Google can quickly find an answer, they’ll choose and feature your competition! To make sure that doesn’t happen, add a comprehensive and well-optimized FAQ page (frequently asked questions) to your website. An FAQ page is one of the most efficient and cost-effective ways to provide customers and search engines with all the ans...

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. ...

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

It’s the age of DIY, and you can find YouTube videos for an endless number of things you can do yourself. But just because you can build your own house, does that mean you should? Just because you can replace the engine on your car, does that mean you should? The same principle applies to building your own website…just because you can build it for free, does that mean you should?

Is your website causing you to lose business? If it’s stuck in the last decade, then it probably is! A survey by Blue Fountain Media found that 81% of internet users think less of a business if the website isn’t updated. Let that sink in for a minute. 39% said they would think twice about using a product or service if the website isn’t fresh, user-friendly, and current.

Pitt Stop Detail & Auto Sales is a locally owned company dedicated to caring for your car whether you’re looking for interior detailing, exterior detailing including paint correction, and even quality parts for your vehicle. Darryl Pittman has been serving the Brazos Valley for years after starting the business by working out of his driveway at home. With a growing business, now located off Rock Prairie in College Station, they’re ready to meet your vehicle needs.