Impact Group Marketing Blog

We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google A...

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere ...

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.