Impact Group Marketing Blog

Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...

COVID has changed the way we do many things, and in an effort to keep band members and concert goers safe, Director’s Assistant developed a wide variety of Personal Protective Equipment. Whether it is the blow hole mask, bell covers, flute shield, aerosol bag, flute foot covers or more common PPE, they can accommodate your needs. All of their products are proudly made in the USA, and they also offer bulk discounts and non-profit pricing.

HomeSpark Care provides non-medical, in-home care services for your loved ones in the Brazos Valley. Bringing a caregiver into your home is a big decision! HomeSpark understands this and wants to help you make the best possible choice for you and your loved ones. Each of their caregivers are professionally trained, and they can help you assess your loved one’s needs and create a personalized care plan to give you the peace of mind you deserve. They offer a variety of in-home non-medical home ca...

Ashley Cooke started Amamus Photography to capture her clients’ uninhibited personality and create personalized art for their home. She is a portrait photographer focusing on senior portraits and family photography in northern San Antonio. Each photograph represents a singular moment in time. Within the setting and outfit choices, under the composition and editing process, her hope is to capture a person, or family’s, personality and to help them shine in an authentic way. More than seeing how...

Located in the heart of Brazos Valley, Brazos 2020 Vision Inc., is committed to doing their part to bring economic development, sustainability, and resiliency to their community. Their core goal is to provide unparalleled customer support and network infrastructure to communities that, until now, lacked access to reliable ultra-high-speed broadband. By working closely with regional government entities like the Brazos Valley Council of Governments, Brazos 2020 Vision is a proven partner that unde...

Aggie owned and operated JM Jeeps specializes in the repair and customization of CJ-7, CJ-8, TJ & YJ Jeeps. They can help you customize your Jeep with bumpers, lights, lift kits, tires, and stereo systems. They also have an inventory of CJ-7 and CJ-8 Jeeps for sale and will even help you sell your Jeep. The website we built for JM Jeeps makes it easy to browse their inventory and find the Jeep that is right for you! Look at some of the previous work they have done and find out more about the...

eRequest LLC, started in 2006, is an industry leader, innovating a wide range of solutions for managing Release of Information, CMS Audits, Online Patient Requests for and Access to Medical Records, and Online Submission and Digital Delivery of Disability Forms. Their solutions are available for in-house implementation and outsource services with revenue sharing.

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.