Impact Group Marketing Blog

Have you noticed that some website URLs begin with HTTP – while others start with HTTPS? The s stands for ‘secure encryption,’ which can only be guaranteed with an SSL certificate. If your business requires users to share sensitive and personal information, then it’s imperative to have a secured web connection.What is an SSL certificate?SSL stands for ‘secure sockets layer’ – it signifies that the connection between a browser and server has a higher leve...

Our web team at Impact Group Marketing has built a new website for Culminating Experiences at Texas A&M. Their new website allows potential applicants to easily navigate the website, from the dropdown menu that describes each program to the “Aggies in Action” tab that showcases testimonials from former Sports Management students who participated in a Culminating Experience.

Businesses of all sizes can use the following reliable ideas to generate leads. The key is testing and modifying them so they work for your customer base. Impact Group Marketing can help you with lead generation through our digital marketing services.

Our web team at Impact Group Marketing has built a new website for Metals Testing Services. Their new website includes a stunning and easy-to-navigate homepage with all the necessary basic information about the company, including its locations.

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Take advantage of the new Google Analytics 4 features and capabilities. GA4 offers new tracking features and capabilities, and website owners should migrate to it as soon as possible to retain historical data and continue making data-driven decisions.

Our web team at Impact Group Marketing has built a new website for Bailey Plumbing, a family-owned business that provides professional plumbing services in the Brazos Valley and surrounding areas.

TikTok provides a unique opportunity for small businesses to increase brand recognition and organically reach a wider audience. TikTok is a marketing goldmine whose algorithm favors businesses that use visually appealing content, hashtags, and trending music. You may feel apprehensive about learning a new social media platform, but the freedom of this creative app and its unique algorithm means that users can become successful (literally) overnight.

The new website for Shades Atelier was built by Impact Group Marketing. Shades Atelier is an Aggie-owned and operated luxury beauty experience located in Bryan, TX. Offering both spray tanning and teeth whitening services, Shades Atelier seeks to enhance clients’ natural beauty, leaving each client feeling beautiful and confident.

The internet is our primary source of information, communication, and entertainment. But we’ve all experienced the frustration of navigating mobile-unfriendly pages, squinting at hard-to-read fonts, and the irritation at slow-loading websites.