Impact Group Marketing Blog

In today’s saturated online world, your business’ website is crucial to your overall success. Developing a website that is visually pleasing to visitors is only the beginning. We want to help you take your website to the next level by establishing a clear call-to-action and then understand how to track your conversions. When your website thrives, so will your business.

Understanding Website Conversions

Website conversions have many different looks, but to generate conversions, your website must indicate to your visitors what you want them to do. You may desire visitors to purchase a product from your site, sign up for a newsletter, fill out a lead/contact information, or register for a webinar. Whatever your goal is, you need to first make sure that your website extends an opportunity for your visitors to engage. Tracking conversions is a better indicator of website traffic, as well as visitor support, compared to simply tracking page views. To measure your conversion rate, you need to first identify your conversion point. This will vary depending on your business or marketing strategy. Do you want to establish a healthy email list? Are you trying to close a sale? Once the conversion point is established, gather data from a website analytics program that accurately tracks the number of sales or leads made. Use the formula (leads collected/total traffic to the web site) x 100 to determine your conversion rate. However, understand that conversion rates are not the only way to measure your marketing success. They do not consider the amount of time a user spends on your website, or how often a single user engages your site. While tracking this information is impossible, this behavior may increase a visitor’s loyalty to your business and eventually lead to conversion.

How To Improve Conversion Rates

So, you’ve established your conversion point. Now what? Make your calls-to-action extremely clear. Give your visitors a direct and obvious opportunity to accept a specific call-to-action. Leave no room for confusion or extra steps as many hurried users will move on quickly. Invest in website tracking tools that show you how your visitors are utilizing your site. You may need to adjust your website to be more user-friendly and encourage follow-through at the conversion point. If you’re hesitant to spend money on this software, you can ask your visitors for feedback directly. Survey tools are available and typically welcomed by younger users. Your website traffic may skyrocket (and so will your conversion rates) if your website is aligned with your visitors’ preferences. It’s never too late to adjust your site and attach an emphasis on website conversion.

Why Web Design Matters

As you consider how your visitors engage with your site, you want to first make sure that your website design is clean, visually appealing, and extremely user-friendly. If your website design is sub-par, it is likely your conversion rate will be, too. Research indicates that design influences 94% of users’ ability to trust the business behind the website. Take a close look at your website and evaluate its overall aesthetic. Does it promote professionalism? Is it easy to navigate? Make sure your website does not use a typography that is difficult to read, or more than two fonts that are often distracting and visually chaotic. As you read over the text on your website, confirm areas of blank space that make it easy for those skimming content to find what they are looking for. Also, consider your website’s ability for mobilization. Most users browse the web on their smartphones or handheld devices. Make sure all images and content are displayed properly using mobile optimization.

Following these simple guidelines to ensure your website is visually-pleasing and user-friendly will extend your traffic and visitor loyalty. Add clear conversion points as the cherry on top of a well-executed website and you’re on your way to watching your business and online engagement thrive.

Looking for someone to get your business out of a rut and improve its digital presence (and increase your conversions)? Contact Evolve Impact Group today for information on how we can re-vamp your digital marketing tactics! 

Source: https://www.boostsuite.com/2012/04/24/what-is-a-website-conversion/

https://www.business2community.com/web-design/good-website-design-increases-conversions-02030318

http://campusrecmag.com/why-you-should-know-conversion-metrics/