Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.
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22 Jun, 2018
|
Websites,
Website,
Website Design,
Website Development,
Website Re-design,
Evolve Impact Group,
Evolve,
Search Engine Optimization,
Social Media,
Social Media Management,
Digital Marketing,
Bryan,
College Station,
Texas | Search Engine Optimization (SEO),
Website Development,
Digital Marketing,
Web & Creative | 0 Comments |
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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30 May, 2018
|
SEO,
Digital Marketing,
Paid Advertising Management,
Paid Advertising,
Search Engine Optimization,
Google Adwords,
Digital Advertising,
Evolve Impact Group,
Evolve,
Bryan,
College Station,
Texas,
Marketing | Search Engine Optimization (SEO),
Digital Marketing,
Social Media,
Social Media Paid Advertising | 0 Comments |
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.
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14 May, 2018
|
Evolve Impact Group,
Bryan,
College Station,
Texas,
Google Business Listing,
Google,
Social Media Management,
SEO | Search Engine Optimization (SEO),
Social Media Management,
Digital Marketing,
Social Media | 0 Comments |
In today’s saturated online world, your business’ website is crucial to your overall success. Developing a website that is visually pleasing to visitors is only the beginning. We want to help you take your website to the next level by establishing a clear call-to-action and then understand how to track your conversions. When your website thrives, so will your business.
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20 Apr, 2018
|
Website Conversion,
Conversion Rates,
Tracking Conversion,
Conversion,
Website Design,
Evolve Impact Group,
Digital Marketing,
Website Development,
Bryan,
College Station,
Texas | Search Engine Optimization (SEO),
Website Development,
Digital Marketing,
Web & Creative | 0 Comments |
Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.
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06 Apr, 2018
|
Influencer Marketing,
Digital Marketing,
Online Marketing,
Blogging,
Social Media Marketing,
Social Media Management,
Social Media,
Digital Influencer,
Evolve Impact Group,
Bryan,
College Station,
Texas | Social Media Management,
Digital Marketing,
Social Media | 0 Comments |
Are you looking for a better way to keep track of your customers? Understanding consumer patterns, how often customers visit your business, and how much time they spend at your business not only helps you but can work to promote customer loyalty. Currently, one of the best ways to accomplish this is the use of geofencing.
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26 Mar, 2018
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Geofencing,
Evolve Impact Group,
Bryan,
College Station,
Texas,
Customer Targeting,
Target Audience,
GPS Advertising,
RFID Technology,
GPS Targeting | Digital Marketing,
Geofencing | 0 Comments |
Last month, we posted about how remarketing, also known as retargeting, can be an effective online marketing strategy for your business. Remarketing is a series of banner ads that target a potential customer after they visit your company’s website.
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17 Jan, 2018
|
Remarketing,
Retargeting,
Digital Marketing,
Evolve Impact Group,
Bryan,
College Station,
Texas | Digital Marketing,
Pay Per Click (PPC) Marketing,
Social Media,
Social Media Paid Advertising | 0 Comments |
What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.
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The millennial generation, defined as people born between 1982 and 2002, now makes up 25% of the U.S. population. This generation is larger than the Baby Boomers (born between 1946 and 1955) and three times larger than Generation X (born between 1961 and 1981). They spend approximately $1.3 billion a year on goods and services and this number continues to grow each year. Here are a few more interesting statistics that are important for small businesses to keep in mind.
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10 Aug, 2017
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Millennials,
Social Media,
Digital Marketing,
Facebook,
Instagram,
Evolve Impact Group,
Bryan,
College Station | Social Media Management,
Digital Marketing,
Social Media | 0 Comments |
Did you know that 79% of American adult internet users have a Facebook account? 78% of these users log in daily, and 55% of those daily users log in more than once a day. Usage of other social media sites, particularly Pinterest, Instagram, and Twitter, is also quickly growing. To think about these statistics in a different way, this means that the vast majority of your customers, both current and potential, are using Facebook at least once a day. In order to reach them, your business must have ...
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14 Jul, 2017
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Social Media,
Facebook,
Twitter,
Pinterest,
Instagram,
Evolve Impact Group,
Social Media Management,
Social Media Marketing | Social Media Management,
Digital Marketing,
Social Media | 0 Comments |