Few things are more frustrating than trying to search for your business online, only to realize your Google Business Profile (GBP) has been suspended. Your profile is essential for getting found in local searches, displaying accurate information, and collecting reviews. When it’s down, it can feel like your digital storefront has been closed without warning. But here’s the good news: suspension isn’t the end — it’s just a hiccup that can be fixed with the right steps. Find out why suspensio...
Read More
Digital advertising is a crucial part of reaching new customers and growing brand awareness. While platforms like Facebook and Google Ads typically dominate the online marketing scene, LinkedIn Ads offer a unique opportunity — especially for B2B companies. But should small businesses run LinkedIn Ads? Let’s explore the pros, cons, and key considerations.
Read More
In the competitive and evolving world of digital marketing, businesses are constantly searching for the most effective strategies to reach their target audience. Google’s Performance Max ad campaigns have recently emerged as a promising solution, offering a streamlined way of optimizing ad performance across multiple platforms. But there’s a pressing question that all business owners are asking: Are Performance Max ads right for my business?
Read More
Google Ads Verification is more critical now than ever for advertisers. The process ensures brand protection, ad safety, and compliance with Google's policies. Verifying your identity maximizes your Google Ads potential and creates a trustworthy advertising ecosystem that benefits all advertisers.
Read More
In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app.
Read More
Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing
Read More
Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.
Read More
Smiling pictures of your employees make clients comfortable with your business by creating a positive connection in their minds. Here are some helpful tips to make your company photoshoot smooth and successful according to Impact Group Marketing.
Read More
Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.
Read More
18 Oct, 2022
|
Impact Group Marketing,
Website Traffic,
Paid Advertising,
Social Media,
Google Ads,
Web Analytics,
Email Marketing,
Keywords,
Backlinks,
Metadata,
Google My Business Profile,
Blogging,
SEO | Digital Marketing,
Social Media | 0 Comments |
For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. As consumer groups change and advertising becomes more expensive, location-based data allows you to advertise to audiences more likely to become customers – instead of marketing to those who are unlikely to buy from you. At Impact Group Marketing, we use geofencing and geotargeting to create a digital billboard for your business that targets potential customers.
Read More