Impact Group Marketing Blog

In the competitive and evolving world of digital marketing, businesses are constantly searching for the most effective strategies to reach their target audience. Google’s Performance Max ad campaigns have recently emerged as a promising solution, offering a streamlined way of optimizing ad performance across multiple platforms. But there’s a pressing question that all business owners are asking: Are Performance Max ads right for my business?

Google Ads Verification is more critical now than ever for advertisers. The process ensures brand protection, ad safety, and compliance with Google's policies. Verifying your identity maximizes your Google Ads potential and creates a trustworthy advertising ecosystem that benefits all advertisers.

In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app. 

Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Smiling pictures of your employees make clients comfortable with your business by creating a positive connection in their minds. Here are some helpful tips to make your company photoshoot smooth and successful according to Impact Group Marketing.

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.

For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. As consumer groups change and advertising becomes more expensive, location-based data allows you to advertise to audiences more likely to become customers – instead of marketing to those who are unlikely to buy from you. At Impact Group Marketing, we use geofencing and geotargeting to create a digital billboard for your business that targets potential customers.

When you want to build a successful ad campaign, choosing the right keywords for Google Ads is critical. Why are the right keywords so essential? Because not only do they determine how much traffic your ad brings in – they also determine the quality of the leads. Remember Google Ads are pay-per-click (PPC), so you only pay when users view and engage with your ad. Impact Group Marketing is a Google Partner, so our Google certified digital marketing team can create a PPC campaign that will maxim...

Google’s Local Service Ads are a new pay-per-lead advertising tool designed for service providers like electricians and plumbers. So, when local customers search for a business like yours, Local Service Ads are placed at the top of Google search results. Since this new ad unit comes with stricter requirements than PPC ads, not every business can take advantage of Local Service Ads – at least not yet.