Social media usage is at an all-time high and is continuing to rise. In the United States, 79% of American adult internet users have a Facebook account. 78% of these users log on daily, and 55% of those daily users log in more than once a day. If your business has a Facebook account, you’ve taken the first step towards maximizing your social media advantage. However, the average internet user has 5.54 social media accounts. Your business should be using more than just Facebook to reach your tar...

The millennial generation, defined as people born between 1982 and 2002, now makes up 25% of the U.S. population. This generation is larger than the Baby Boomers (born between 1946 and 1955) and three times larger than Generation X (born between 1961 and 1981). They spend approximately $1.3 billion a year on goods and services and this number continues to grow each year. Here are a few more interesting statistics that are important for small businesses to keep in mind.

In previous posts, we have highlighted the importance of a social media presence for your business. Facebook recently announced that they now have over TWO BILLION active users. Social media can be a valuable tool to build your brand’s reputation if used correctly. It can also negatively impact your brand’s reputation if used incorrectly. To make an impact, it’s useful to remember that social media activity involves both posting engaging content and responding to those who reach out to you.

Did you know that 79% of American adult internet users have a Facebook account? 78% of these users log in daily, and 55% of those daily users log in more than once a day. Usage of other social media sites, particularly Pinterest, Instagram, and Twitter, is also quickly growing. To think about these statistics in a different way, this means that the vast majority of your customers, both current and potential, are using Facebook at least once a day. In order to reach them, your business must have ...

This past week, Facebook announced that they now have over TWO BILLION users. To put this enormous number in perspective, that’s about 27% of the entire world population. In the United States, 79% of American adult internet users have a Facebook account. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Usage of other social media sites is quickly growing as well. 32% of...

One of the most frequent questions our team hears from small business owners is, “Why do I need you to build my website? Can’t I do this myself for free?” Becky Chumley, Evolve Impact Group’s Director of Digital Marketing, explains it like this...

In each of the following scenarios, how likely are you to rely on an internet search, at least in part, to help find the right business for the job? Your hot water heater isn’t working. A new driver rear-ends you on the way home from work and you need a reputable body shop. You and your two pit-bulls are looking for a pet-friendly apartment complex. You want to take your new fiancée out for a nice dinner while on vacation. More than likely, for each of these situations, Google is a part of the ...

We mentioned this statistic in an earlier blog post, but it’s worth repeating. Every SECOND, 40,000 people perform a Google search. Many of these people are potential customers searching for your business! A 2016 study found that 95% of all U.S. consumers used the internet to search for a local business at least once in the past year. 53% did so at least once a month, 38% did so at least once a week, and 11% did so every day.

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...

We recently launched a new website for Quad-Tex Construction, Inc. in College Station, Texas. Quad-Tex provides top-quality construction services to Bryan/College Station and the surrounding areas.