Impact Group Marketing Blog

One of the most frequent questions our team hears from small business owners is, “Why do I need you to build my website? Can’t I do this myself for free?” Becky Chumley, Evolve Impact Group’s Director of Digital Marketing, explains it like this...

In each of the following scenarios, how likely are you to rely on an internet search, at least in part, to help find the right business for the job? Your hot water heater isn’t working. A new driver rear-ends you on the way home from work and you need a reputable body shop. You and your two pit-bulls are looking for a pet-friendly apartment complex. You want to take your new fiancée out for a nice dinner while on vacation. More than likely, for each of these situations, Google is a part of the ...

We mentioned this statistic in an earlier blog post, but it’s worth repeating. Every SECOND, 40,000 people perform a Google search. Many of these people are potential customers searching for your business! A 2016 study found that 95% of all U.S. consumers used the internet to search for a local business at least once in the past year. 53% did so at least once a month, 38% did so at least once a week, and 11% did so every day.

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...

We recently launched a new website for Quad-Tex Construction, Inc. in College Station, Texas. Quad-Tex provides top-quality construction services to Bryan/College Station and the surrounding areas.

Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.

We're excited to announce the launch of a new website for Global Pursuit! Global Pursuit is an international booking agency founded in 2014 by Scott Kendrix. They work with some of the finest outfitters across the globe to bring you the best hunting experience possible.

Direct sales businesses are a great way to sell products that you are passionate about to interested customers and earn extra money. One of the great advantages of this type of business is how easy it is to reach your potential customers online. But research increasingly shows that print media should be an essential part of your marketing strategy.

Many people believe that print marketing is on the way out. But print media can be essential to your company’s marketing strategy

Social media can be a powerful tool for your business to reach a large audience. Here are a few reasons why more small business owners are using a social media manager to help reach millions of potential customers.