Impact Group Marketing Blog

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere ...

Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.

In today’s saturated online world, your business’ website is crucial to your overall success. Developing a website that is visually pleasing to visitors is only the beginning. We want to help you take your website to the next level by establishing a clear call-to-action and then understand how to track your conversions. When your website thrives, so will your business.

Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.