Why Google Ads is a Good Investment for Small Businesses

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google Adwords updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Google processes over 40,000 queries per second! The likelihood that your potential customers are searching for businesses like yours on Google means that using Google Ads can ensure those who are searching for the products or services you sell find you - and become customers.

With Google Ads you only pay for results. You create the ads customized for your business. These ads are then displayed in Google’s search results and interested potential customers can click on them to visit your website, call your business, and more. You choose the keywords that will cause your ad to display in the search results, allowing you to directly target only those who are interested in your product or service. There is no charge for displaying the ad – you are charged per “click.”

Here are a few reasons why Google Ads should be an integral part of your marketing strategy:

Google Ads is measurable. A wide variety of metrics based on PPC or “pay-per-click” can measure the effectiveness of your campaign. Best of all, this data is available immediately. Unlike, SEO (search engine optimization), you’ll be able to view data relating to the effectiveness of your campaign as soon as it goes live. With SEO, it can take months to see results.

Google Ads is highly customizable. Google Ads is like the “yellow pages” of digital marketing – but better! You can customize your campaign based on your marketing strategy by choosing specific search term keywords that will cause your ad to appear in search results at the right time and in the right place for your potential client or customer. For example, a shoe store selling women’s shoes could ensure that their ad would only show to potential customers looking for women’s rainboots and not to those looking for men’s rainboots, children’s rainboots, or women’s cowboy boots.

Ad extensions give you the ability to display links to multiple pages on your site, contact information, maps of your location, product images, and more. You can narrow your audience to only include potential customers searching in a specific location, at a specific time of day, or even searching on a specific type of device (such as a cell phone). Your ad can also display on a variety of sites, including YouTube, Gmail, and thousands of other Google partner sites.  

Google Ads can manage your advertising budget. While setting up your advertising campaign, you’re able to set a maximum cost per day so you never worry about going over budget. This can be easily changed at any time.

Google Ads allows you to find out more about your audience. It’s important to understand your potential customers’ habits and requirements when trying to sell products and services. Google Ads can provide you with data on the keywords they are searching for, their location, the devices they use, the times and days that they are searching, and much more. This allows you to provide them with better products and services as well as refine your marketing strategy so that you’re not wasting your advertising budget.

Although Google Ads is a powerful digital marketing tool, it can be overwhelming and time consuming to manage. Evolve Impact Group offers personalized management solutions for your business to ensure improved market presence and sustainable, long-term impact in the marketplace. Our Google Ads Campaign Managers are certified by Google. Contact us today to learn more!

Resources: Evolve Impact Group. Why AdWords is essential to your marketing strategy. Blog post 20 Apr 2017 [accessed 8 Nov 2018]. http://www.evolveig.com/News/ArticleID/74/Why-AdWords-Is-Essential-to-Your-Marketing-Strategy, Frost P. 7 Reasons why you should be using Google AdWords for your small business. Main Street ROI [online]. 2 Jun 2016 [accessed 8 Nov 2018]. https://www.mainstreetroi.com/7-reasons-why-you-should-be-using-google-adwords-for-your-small-business/, Rampton J. 5 Reasons your business should use AdWords. Forbes [online]. 29 Mar 2014 [accessed 8 Nov 2018]. https://www.forbes.com/sites/johnrampton/2014/03/29/5-reasons-your-business-should-use-adwords/#16e3824a44a0, Wikipedia. Google Ads. [online] Last updated 4 Nov 2018 [accessed 8 Nov 2018]. https://en.wikipedia.org/wiki/Google_Ads