Impact Group Marketing Blog

Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.

According to newly released statistics, 81 percent of the population of the United States had at least one social networking profile in 2017. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Social media can serve as a powerful tool for your business to reach a large audience of current and potential customers.

Last month, Mark Zuckerberg, Facebook Founder and CEO, announced that a complete overhaul to the Facebook newsfeed is coming soon. He said that the goal of these changes is to provide Facebook users with more meaningful and positive content. If your small business uses Facebook, these changes will make a huge impact on how you reach your audience. Here are five big changes that are coming soon.

As social media platforms and their users continue to evolve, your small businesses must be prepared for new developments and how they will change the ways your brand interacts with your audience. How will social media change in the months and years to come? Here are three expert predictions.

In previous posts, we have highlighted the importance of a social media presence for your business. Facebook recently announced that they now have over TWO BILLION active users. Social media can be a valuable tool to build your brand’s reputation if used correctly. It can also negatively impact your brand’s reputation if used incorrectly. To make an impact, it’s useful to remember that social media activity involves both posting engaging content and responding to those who reach out to you.

Did you know that 79% of American adult internet users have a Facebook account? 78% of these users log in daily, and 55% of those daily users log in more than once a day. Usage of other social media sites, particularly Pinterest, Instagram, and Twitter, is also quickly growing. To think about these statistics in a different way, this means that the vast majority of your customers, both current and potential, are using Facebook at least once a day. In order to reach them, your business must have ...