Impact Group Marketing Blog


Google Ads Verification: Why Google Requires You to Verify

Google Ads Verification is more critical now than ever for advertisers. The process ensures brand protection, ad safety, and compliance with Google's policies. Verifying your identity maximizes your Google Ads potential and creates a trustworthy advertising ecosystem that benefits all advertisers.

Why Google Ads Verification Matters

Verification allows Google to weed out low-quality ads and fraudulent activities, benefiting advertisers and enhancing user experience. Advertisers who comply with the verification requirements see improved ad performance and build trust with their audience, leading to more effective and successful ad campaigns.

Google introduced advertiser verification in 2018 for those purchasing political ads. They expanded it in 2020 to increase transparency in response to the growing concerns about online fraud. Here’s what Google says about it:

“[Advertiser verification] will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.”

Why Identity Verification is Important

The foundation of the Google Ads Verification process is identity verification. By confirming advertisers' identities, Google provides an additional layer of trust and security. This process is crucial in weeding out fraudulent actors from legitimate businesses, creating a safer setting for both users and advertisers. Proving who you are helps prevent fraud, maintain ad quality, and uphold Google's standards.

Why Google Requires Verification

Verifying your Google Ads account is essential for the following reasons:

Prevents fraud and protects account owners.

Verification prevents fraudulent activities like fake ad placements and click fraud. By confirming your identity, Google can ensure users engage with legitimate and trustworthy businesses, maintaining the integrity of its platform.

Builds trust with users.

Verified accounts signal to users that your business is authentic, reputable, and trustworthy. Google’s stamp of approval boosts your brand’s reputation and increases the possibility of conversions.

Confirms compliance with regulatory requirements.

By verifying your identity, Google complies with regulatory requirements related to consumer protection laws, online advertising, and data privacy. This compliance reinforces Google’s commitment to responsible advertising practices and protects its advertisers.

Benefits of a Google Ads Verification

Google Ads Verification is designed to benefit both users and advertisers. It proves to potential customers that your business is legitimate and trustworthy. This increased credibility can lead to greater confidence and trust in your brand, resulting in more clicks and conversions.

By verifying your identity, Google Ads protects your business from wasted ad spend and potential scams. It ensures that ads are being served to legitimate users.

Users are also more likely to engage with ads from verified accounts, leading to increased brand awareness and sales. Ads from verified accounts tend to perform better regarding click-through rates, conversion rates, and overall effectiveness.

How to Complete Your Google Ads Verification

Follow these simple steps to complete your identity verification:

  1. Log into your Google Ads account and navigate to the verification section.
  2. Initiate the verification process by providing the required information. Make sure that the information is accurate and up-to-date.
  3. Submit the required documents through the designated channels.
  4. Once Google’s verification team verifies your identity, you can begin running your ads on the Google Ads platform.

Maximize Your Google Ads Potential With Impact Group Marketing

Having a verified Google Ads account is essential for maximizing your advertising potential.

Impact Group Marketing can help you with the Google Ads Verification process or optimize your ad campaigns! As a digital marketing agency specializing in paid search services, we understand the importance of compliance and maximizing your advertising potential. Our expert team will ensure that your Google Ads campaigns are compliant, effective, and aligned with your business goals. Contact us today for a free quote.

Read More: Google Ads vs. Social Media Ads: Which Is Better For Your Business?