Impact Group Marketing Blog


We’re Changing Our Name to Impact Group Marketing…and Here’s Why!

We’re so excited to let you know that we’ve changed our company name to Impact Group Marketing! We believe in honest and transparent communication, so we’d love to explain to you why we decided to make that change.

First, we want to assure you that we are the same organization with the same awesome leadership, ownership, and staff! Our name is different, but the quality service we provide is still the same!

Over the years, there’s been some confusion about what kind of company we are. We’ve answered the question, “Exactly what do you do?” a lot. So, about two years ago, we started working on a name change. For obvious reasons, we wanted to make sure we added ‘Marketing’ to the title. But we wanted to keep ‘Impact Group’ for the continuity of the name and to ease the transition.

Our goal is still the same, too. We care about our community and want to help your business make a big impact here! Kevin Crenshaw, CEO of Impact Group Marketing, explains it like this, “We want to be your marketing quarterback and effectively use digital advertising to promote your business and create a long-term partnership supporting your organization.”

Want to know what else is the same? We still don’t believe in contracts! We’ll work hard every day to make sure the marketing money you’re investing is working for you. If it’s not, we’ll make changes until we get it right. But we’re not going to force you to stay in a relationship you don’t want to be in.

Here’s another belief we have that is still the same…we will only work with one company in a given industry in a given market! We want to pour all our efforts, energy, and experience into helping your business succeed. We never want you to worry that we’re doing the same for your competition!

What’s Different About the New Website?

Now that we’re using a new and improved name, we wanted to build a new and improved website, too! Becky Chumley, Impact Group Marketing Partner and Director of Digital Marketing explains, the changes, “Our new website has been reorganized to better reflect the products and services we offer our clients. The menu has been restructured so it’s clear and user-friendly on all devices. We have added links to relevant blog articles to help clients who are looking for additional information about a specific topic. We’ve also formalized our Social Media Paid Advertising and Geofencing products!”

We hope you like the changes as much as we do! If you have any feedback, please let us know. And as always, contact us for more information about our services and products. We’d love to help your business succeed in today’s digital world.