Is Paid Advertising Right for Your Small Business?

We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google AdWords) is one of the most powerful advertising tools ever created. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.

What is paid advertising?

Paid search ads (paid advertising or paid search), also known as Pay Per Click (PPC) ads, act as online billboards for your business which live within search engines and other partner websites. With paid advertising, you can also target specific locations, times of day, and more to ensure your target audience sees your ads.

Paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. If you bid on a keyword, depending on your website’s quality score (which is an estimate of the quality of your ads, keywords, and landing pages) your ad might show up in the very top spot on the Google results page for that keyword. Every time your ad is clicked and sends a visitor to your website, you must pay the search engine a small fee.

A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks.

Why use paid advertising?

Paid search is an aggressive way for your business to target-driven customers who are interested in your product or company. With the help of PPC ads, your business is put in front of countless relevant customers who may be ready to buy.

What is Google Ads?

Google Ads is the online paid advertising platform developed by Google which can get you to the top of the Google search result list immediately. It allows you to create and run ads for your business. These ads are then displayed in Google’s search results and interested potential customers can click on them to visit your website, call your business, and more. You can choose the keywords that will display your ad in the search results. This way, you can directly target only those who are interested in your product or service. You aren’t paid for displaying your ad - you’re only charged per click.

Although AdWords is a powerful tool, it can be overwhelming and time-consuming to manage correctly. Evolve Impact Group offers personalized Google Ads management solutions for your business to ensure improved market presence and sustainable, long-term impact in the marketplace. Our Google Ads Campaign Managers are certified by Google. Contact us today to learn more!