Impact Group Marketing Blog

What is digital printing?

Printing is printing, right? Not exactly. Traditional – or analog – printing methods (such as offset printing) require printing plates to transfer an image or text onto a media substrate. Digital printing presses transfer the image directly onto the media substrate. Because of this, digital files such as PDFs or desktop publishing files can be sent directly to a digital printing press to print on a variety of substrates other than paper, including photo paper, canvas, fabric, synthetics, cardstock, and more. Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates.

Advantages of digital printing

Applications for digital printing are virtually limitless, due to the ability to print on almost any substrate using a wide variety of ink types. Digital printing machines can print on cardstock, heavyweight papers, and even folding cartons, as well as fabrics, plastics, and synthetic surfaces. Digital printing inks include cyan, magenta, yellow and black (CMYK) toner and ink, as well as extended color gamut inks such as orange, blue and green and specialty dry inks for metallic, white or clear effects.

Because digital printing eliminates the step of using printing plates, it has inherent advantages over traditional printing. Even short runs of printing can be done cost-effectively and with faster turnaround times. On-demand printing is truly feasible and able to be done in a highly personalized manner.

Let EIG Help!

At Evolve Impact Group, we offer full in-house digital printing services with a variety of paper and envelope options in color or black and white. Our full-time, professional production team thoroughly reviews every job to ensure a quality product, every time. Some of our more popular products include: business cards, stationery and envelopes, brochures, invitations, notepads, and NCR forms. Click here to learn more about our digital printing services and to see examples of some of the print products we offer.

Digital printing technology is evolving and changing quickly, and the quality of digital printing is continuing to improve. With advancements in print quality and speed, digital printing’s previous disadvantages are quickly disappearing, making it the method of choice for all printing needs. The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology's ability to produce larger print runs of several thousand sheets at a low price. Call us today for a FREE quote on your next print job!