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A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...

None of us need any reminders that the holiday season is upon us – and that means increases in consumer spending. Experts expect consumer spending during the holiday season (roughly Halloween through New Year’s Day) to increase by nearly 5% in 2018 with e-commerce spending expected to increase about 14% over the holiday period in 2017.

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.

Social Media has changed the way that businesses communicate with and market to existing and potential customers. Once considered an “add-on” or “extra” thing for businesses if time and financial resources allowed, that model is largely outdated. Social media usage is now a necessity to ensure a business or organization is at the forefront of its target market.

Is your business on social media? If you answered anything but “yes,” chances are you are a bit behind, and are missing out on potential growth and exposure opportunities through these platforms.

Due to the explosive growth of social media platforms over the past five years, usage is now a necessity to ensure a business or organization is at the forefront of its target market.

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.

Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.

According to newly released statistics, 81 percent of the population of the United States had at least one social networking profile in 2017. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Social media can serve as a powerful tool for your business to reach a large audience of current and potential customers.