Impact Group Marketing Blog


SEO Tip: Optimize for Voice Search

As voice search technology improves and becomes more accessible, this trend will continue to grow.

If you’re a local business or your target audience is in a specific geographic area, it’s essential to use geo-targeted keywords…which just means that you optimize for local searches. This tip is important since most voice searches are local.

There are also big differences in how text and voice searches are used. For example, a text search might be “SEO trends”. A voice search, however, is usually longer and asks a question, like “what are the latest SEO trends?”

It’s important to note that voice searches only get one answer instead of a list of results to choose from. And this answer usually comes from a featured snippet. In fact, almost 50% of voice search results are taken from featured snippets. The other results come from a question/answer text block. So, focus on writing for featured snippets and you’ll also be writing for voice search.  

Since more than half of searchers use voice search to conduct basic online searches, your posts will rank higher when you create high-quality voice-search-optimized FAQs. (That’s why it’s important to rank for both questions and answers).

Bottom Line

SEO is constantly evolving. As a business owner and marketer, you have to adapt quickly to the latest changes and trends. But the tips in our SEO eBook can help you get noticed by search engines and increase traffic to your website.

If all of this feels overwhelming, and you’re struggling with even knowing where to start, contact us today for a free consultation. Our talented team is certified in Google Analytics and has over 25 years of experience in website development and search engine optimization…we’d love to help you out!