Impact Group Marketing Blog

Shaping Hearts Publications began as a project for a local church to improve the children’s Sunday School and Vacation Bible School curriculum. Impact Group Marketing built this WordPress website to present available products to customers and give them the option to purchase the items directly on the website.

Brazos Valley Vodka Company is committed to providing premium handcrafted vodka and bourbon. By using time honored traditions and applying strict quality control procedures, they’ve become known for having some of the best small batch vodka and bourbon around. Started over 30 years ago by Jimmy Byrd with a homemade still and a dream, they are now in over 200 liquor stores across Texas with five different products.

RS Inspectors offers home, commercial, and new construction inspections in the Brazos Valley. RS Inspectors’ new website makes it easy to learn more about the inspection services they offer and request more information from a member of their staff.

BCS Swim School is opening in Fall 2021 and will offer quality and affordable swim lessons to people ages four months and up in the BCS community. BCS Swim School’s new website makes it easy for visitors to find out more information about the classes they will offer and sign up for swim lessons.

Juan builds beautiful cabinets and doors and has over 30 years of experience designing and installing custom cabinets and doors in the Brazos Valley. His old website was a single-page Wix website. The new site includes a gallery and separate pages for Doors & Cabinetry.

If you want to rank on the first page of search results, it’s crucial to understand the powerful combination of web design and search engine optimization (SEO). SEO web design refers to designing and developing websites to make them search-engine friendly. Keep reading to learn how to build a site that nails SEO web design!

One essential marketing principle is – don’t leave your customers with unanswered questions, or you’ll lose them to a competitor. The same is true for SEO – unless Google can quickly find an answer, they’ll choose and feature your competition! To make sure that doesn’t happen, add a comprehensive and well-optimized FAQ page (frequently asked questions) to your website. An FAQ page is one of the most efficient and cost-effective ways to provide customers and search engines with all the ans...

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. ...

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

It’s the age of DIY, and you can find YouTube videos for an endless number of things you can do yourself. But just because you can build your own house, does that mean you should? Just because you can replace the engine on your car, does that mean you should? The same principle applies to building your own website…just because you can build it for free, does that mean you should?