Impact Group Marketing Blog

Is your website causing you to lose business? If it’s stuck in the last decade, then it probably is! A survey by Blue Fountain Media found that 81% of internet users think less of a business if the website isn’t updated. Let that sink in for a minute. 39% said they would think twice about using a product or service if the website isn’t fresh, user-friendly, and current.

Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough qualit...

You just can’t ignore the rise of social media in today’s culture. Not only can you use it personally to connect with family and friends, it also has the ability to benefit your business. Now that millions of consumers are using Facebook, Instagram, Twitter, LinkedIn and other forms, there’s an entire market just waiting for your services and products to blow them away! The only question is…which social network is most effective for your business?

Let’s say you’re about to make a big (or even small) purchase. What’s one of the first things you do? If you’re like most people, you probably look up reviews online. Because who are you going to trust more…the salesperson who makes a profit on your purchase or the honest reviews of people who’ve already bought the product or used the service?

How much do you know about LinkedIn? Because it’s “the world's largest professional network with more than 610 million users in more than 200 countries and territories worldwide,” it would be worthwhile to know all you can about it. LinkedIn began in the living room of its founder in 2002 and was officially launched on May 5, 2003. In 2016, Microsoft completed its acquisition of LinkedIn, “bringing together the world’s leading professional cloud and the world’s leading professional net...

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram.  And there’s more! The world of social media continues to evolve and change and can be overwhelming at times, especially for small businesses who feel like they already have more to do than they can handle with the time and resources that they have.

"Social selling" has taken social media as a means of connecting with friends and family to connecting with potential clients and consumers. Social media has become a part of the daily routine for many people, and we certainly know what selling is, but when you put the two together, what does it mean? We’ll try to answer some basic questions in this blog post.

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.

Social Media has changed the way that businesses communicate with and market to existing and potential customers. Once considered an “add-on” or “extra” thing for businesses if time and financial resources allowed, that model is largely outdated. Social media usage is now a necessity to ensure a business or organization is at the forefront of its target market.