Impact Group Marketing Blog


SEO Tip: Take Advantage of Video

Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results.

Users might not have the patience to read a 200-word article but watching a two-minute video is easy. Not only do videos engage your audience and promote your services and products, but they can also boost your SEO and improve your website rankings.

Are you wondering exactly how videos can help improve your SEO rankings? Let’s look at some reasons:

  • Videos Enhance User Experience

One of the main reasons videos are a good idea for your business is because they’re effective. Videos engage visitors with your content and keep them on your website longer. (Remember, Google likes this!)

  • Videos are Part of Mobile Optimization

Since videos are most often viewed on a mobile device, mobile and video optimization are directly connected. It takes a responsive site to upload videos to YouTube and similar platforms.

  • Videos Attract More Traffic

One of the most effective online communication methods at this time is video. That’s why YouTube is the most popular video site on the Internet with 2 billion active users each month.

Of course, video marketing doesn’t work for every business or industry. But, since 80% of all web traffic is geared to video, now is a good time to give it a try.

Bottom Line

SEO is constantly evolving. As a business owner and marketer, you have to adapt quickly to the latest changes and trends. But the tips in our SEO eBook can help you get noticed by search engines and increase traffic to your website.

If all of this feels overwhelming, and you’re struggling with even knowing where to start, contact us today for a free consultation. Our talented team is certified in Google Analytics and has over 25 years of experience in website development and search engine optimization…we’d love to help you out!