Impact Group Marketing Blog

Standing out in the business world is more important now than ever. Make a lasting impression through the strategic use of promotional items. These elements not only serve as a constant reminder of your brand, but when designed and distributed properly, can increase customer loyalty and attract new clients. Here are 6 promotional items that can increase your brand reach and ensure that your business stands out above the rest. 

Pens 

Practical items like branded pens are staples both in personal and professional settings. These items tend to stay on desks and in offices for extended periods, continually reminding users of your brand. Customized office supplies like pens are especially effective in business-to-business (B2B) marketing, as they can be used daily by professionals who make purchasing decisions. Choose high-quality pens with traditional black ink for everyday use, or gel pen sets with vibrant ink colors for a whimsical feel. 

Notepads

Like pens, notepads are a permanent fixture in office settings. Whether it be in a home office or executive suite, notepads appear on desks of every professional. Create designs in multiple sizes or colors that will cater to a variety of clients, or consider small sticky notepads. Pair your branded notepads with your custom pens for a complete, stylish stationery set. 

Coroplast Signs 

Coroplast signs are incredibly lightweight while being sturdy enough to withstand the elements. These signs can be used in a number of ways, including as a promotion to current clients for allowing you to display them in front of their business or home, in front of your own business, alongside roadways, or at busy intersections. These signs can be designed in a wide variety of shapes and colors, and can be used indoors or outdoors. 

High-Quality Business Cards

Business cards can leave a powerful impact. They can also be left in convenient places, like with the tab at a restaurant, displayed at local establishments, or handed out during meetings or trade shows. Choose unique designs that are high-quality to up the wow-factor of your business cards, and consider modern or unconventional shapes or materials to capture the attention of your intended audience. Consider including a promotional message or offer on your business cards to incentivize customer calls. 

Lip Balm 

Lip balm has been around for over 100 years, and today it’s hard to find someone without lip balm in their purse or pocket. Choose from small tubes for ease of carrying, or round containers for extra space for your brand’s logo or messages. Also consider branding pouches or keychain lip balm holders as a companion to lip balm tubes for double the branding opportunity. 

Hand Sanitizer 

Health and wellness products like branded hand sanitizers have become increasingly popular. These accessories show that your brand cares about the wellbeing of its customers. They are particularly relevant in today’s health-conscious climate and can be a thoughtful gesture that enhances your brand’s image. These items are often carried and used daily, providing ongoing visibility for your brand. 

Design with Impact Group Marketing 

At Impact Group Marketing, we’ll help you determine and design the perfect promotional items for your business. From logo creation to content writing, we’ll help you make a lasting impression on current and potential customers and clients. Contact us today to start designing promotional items that will increase your brand’s reach, reputation, and relevance in today’s competitive market.