Impact Group Marketing Blog

Featured snippets usually show up on a search engine results page after the ads but before the ranked results. Typically, they’re beside an image, table, or video which makes them stand out even more and gives them a better chance of being clicked on than even the highest-ranked results.

A featured snippet looks like this:

Featured snippets are easy-to-read, provide authoritative answers, and when asked questions, digital assistants like to say them out loud.

Here are a few ways to optimize your content for featured snippets:

• Center content around a question
• Answer related questions
• Use question headings
• Be clear and concise
• Use list posts
• Include tables

Bottom Line

SEO is constantly evolving. As a business owner and marketer, you have to adapt quickly to the latest changes and trends. But the tips in our SEO eBook can help you get noticed by search engines and increase traffic to your website.

If all of this feels overwhelming, and you’re struggling with even knowing where to start, contact us today for a free consultation. Our talented team is certified in Google Analytics and has over 25 years of experience in website development and search engine optimization…we’d love to help you out!